Heidi Cohen, a marketing influencer, once described content aggregation in its simplest form as “the collection of information based on a common topic involving one or more related keywords.” If you’re a modern marketer, this probably sounds very familiar. After all, aren’t the content marketing journeys that you create based on a bunch of keywords…
“I wish there were more content” isn’t something that anyone in your brand’s online audience might be thinking right now. Can they even stay online without receiving content, as advised by their Amazon Alexas or your delicious website cookies? Every day, they are served content that is not just personalized but engaging. Marketers are already aware…
It’s common knowledge that Facebook posts are in the business of getting personal. As a marketer, if you’ve yet to realize this, then perhaps it’s time to step out of that large rock bubble you seem to be living inside, for some reason. The Facebook app, however, isn’t without its share of detractors. From data…
In case you need any proof that social media might be your number one priority as a digital marketer, here are a couple of staggering stats. This year, nearly 48.3 percent of the global population were social media users (expected to increase to 56.7 percent in 2025). According to a recent Digital 2020 Global Statshot…
One of the most straightforward explanations of what cornerstone means is “something of great importance that everything else depends on.” For a brand looking to carve a niche in the content marketing market or increase customer engagement in the digital world, a cornerstone article can be the lifeline of their momentum. Cornerstone articles don’t sweat…