Author Archives - Christy Bharath

Marketing Research: Definition, Types & A How-To Guide

“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” – Charles F. Kettering It makes sense, doesn’t it? Now, you may wonder who on earth is Charles Kettering, but that’s probably because you haven’t done your marketing research about the evolution of General…

26 Content Marketing Examples To Learn From

For content marketers, gauging effective performance metrics is no longer a subjective matter. Digital platforms have made it easy to track the effectiveness and reach of any given campaign. Sometimes, though, there may be room for debate. For instance, if you may be writing a blog post, can you exactly tell what role it might…

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