“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” – Charles F. Kettering It makes sense, doesn’t it? Now, you may wonder who on earth is Charles Kettering, but that’s probably because you haven’t done your marketing research about the evolution of General…
Back in the day, content ROI used to be one of marketing’s best-kept secrets to success. Finding out what content worked and what didn’t was like searching for a needle in the haystack. Even when you managed to work it out, sharing it with the rest of the company in a streamlined manner was next…
What is attraction marketing? It isn’t exactly breaking news that the purpose of all content marketing efforts is to attract the audience. So, when you first hear of ‘attraction marketing,’ you might think to yourself, “Well, duh. Isn’t that what is good for business?” To succinctly put it, attraction marketing is the coming together of…
For content marketers, gauging effective performance metrics is no longer a subjective matter. Digital platforms have made it easy to track the effectiveness and reach of any given campaign. Sometimes, though, there may be room for debate. For instance, if you may be writing a blog post, can you exactly tell what role it might…
These days, every content producer has a virtual podium. Social media has empowered them with multiple channels. In many cases, they come equipped with audience members, who are already in a feverish mood to consume content. But not everyone may feel this way. Some refrain from using social media to promote their personal brands. Unfortunately,…