A big shout out to aspiring influencers out there! Here’s a tidbit that will leave you flabbergasted. Making over 1.2 million dollars per sponsored post, Kylie Jenner is one of the highest-paid social media personalities with over 200 million followers. Dwayne Johnson, Cristiano Ronaldo, Kim Kardashian, and Ariana Grande are among the top – spinning…
Unless you haven’t been online since the mid-2000s, you’re probably aware of how social media has emerged as one of the most powerful marketing tools. It can play a vital role across the whole nine yards of the marketing journey by helping navigate past the traditional brand-customer interaction challenges. Social media marketing, in some sense,…
Introduction Have you been able to meet your writing goals in 2020? If your answer is a big fat NO, you should know that you’re not alone. This year has been a strange one for writers and bloggers, and that’s putting it nicely. From holding on to jobs to finding new clients, the pandemic has…
Human beings are prone to mistakes. It’s just a fact of life. But in these mistakes are valuable lessons that others can pick up to avoid making them. So, until super-cognitive robots replace digital marketers and community managers, the social media world will see erring brands. Be assured, though; it’s just as human to learn…
Famous people increase brand recognition. Second thoughts? Try this. Let’s assume that the first thing that pops into your mind when someone talks about Nike is the logo. Beyond the tick symbol and ‘Just Do It’ tagline, what’s the second thing that comes to mind? Right? Jordan’s deal with Nike in 1984 cemented what the…