Content marketing this day is undeniably taking precedence as the most preferred form of marketing. 90% of businesses are already using content marketing to generate inbound leads. Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories. So, what is content marketing?…
The marketing industry is evolving big time and has been adapting to a lot of changes in the past decade. Traditional marketing is no more the only marketing option, particularly for companies whose audience is the millennials. These brands are choosing content marketing which aids them in interacting with their clients and helps build a…
Twitter to many is the social media platform where news breaks! Over the years, this social media channel has transformed so much that we now tune into Twitter to get updates on any topic we search for. With over 330 million-plus users, Twitter is the best platform for a B2B brand to capitalize upon. From…
Content curation is definitely a good technique to grow your audience and keep your social media feed active. In 2020 it is going to get better with automation carrying most of the load that exhausts marketers. Millions of articles are being published on the internet on a daily basis. To sift through this huge number…
A lot of B2B brands attempt to create viral videos but they end up creating content that promotes their product’s features or their company. This is because they lack the understanding of what makes a video go viral on YouTube. So, is there a way companies can communicate the value of their brand and reach…