Author Archives - Sowndarya Kishore

How to Find Influencers on Social Media?

Did you know? Influencer marketing is now a billion dollar industry and is not likely to die down anytime soon. If you just made the “meh” face, you are in for a big surprise. 70% of people are influenced by the reviews and recommendations of their peers in making buying decisions. ⅔ of social media…

How to Perform Competitor Analysis in 8 Easy Steps

We live in a very competitive and fast-paced environment. Brands and Businesses must always be on the lookout for new ways and opportunities to gain an advantage in their industry. And, One foolproof way to get the upper hand is by keeping tabs on your competitors. What is the purpose of competitor analysis? Competitor research actually…

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