Social Animal lets you organize competitors and keywords you want to track under organizations and projects. You can have multiple project under each organization and multiple competitors and keywords under each project.
The Social Animal Dashboard is updated every few hours with information that let’s you stay on the top of your game. The Dashboard pro-actively presents you with information that you need to know for keywords you care about and competitors you want to keep track of.
The Dashboard shows you competitor mentions, top trending articles for keywords you care about and newly discovered, potential influencers for your topics of interest.
Once you tell us the keywords you care about and the competitors you need to keep track of, Social Animal’s Daily Digest email, which is an executive summary of happenings you need to know about, is sent right to your inbox automatically everyday. The mails also give you competitor mentions and articles.