Marketers and content creators use a lot of tools to research, produce, monitor and amplify online content. And, if you are a person who’s directly or indirectly involved in any of the above-mentioned processes, you will be familiar with Buzzsumo. BuzzSumo provides social listening, content research, link research…

Fashion photography is an industry devoted to capturing the talent of an artist in a portrait. The clothes, the looks, and even the style in which photographs are clicked these days are quite setting up the trends. Be it the ramp walk shows, the vivid costumes, and most…

Looking at your competitors building a huge audience online and wondering how they are doing it? Here is what they do. They create excellent content for your target audience through their blogs and major digital platforms and they do it consistently. What do they take away from you?…

According to a survey conducted by Influencer Marketing Hub, the Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. Marketing data also confirms a steady rise of smaller influencers (Micro and nano) overall. According to CreatorIQ, in 2016, for every macro influencer campaign, there were three featuring…

Are you someone looking for the best food bloggers to follow?  You might be someone new to this industry trying to validate its worth. Here is one good reason why you should pursue food blogging as a career path – Out of 600 million-plus blogs on the internet,…

Facebook being the #1 social media marketplace and home to nearly 2 billion active monthly users might come across as an easy place to run marketing campaigns. A recent survey shows that 140 million businesses use Facebook to reach their audience. Source. But, Wait! It doesn’t mean that…

Content marketing this day is undeniably taking precedence as the most preferred form of marketing. 90% of businesses are already using content marketing to generate inbound leads. Many of your competitors would have shifted to content marketing and by now they might even be creating content on their…

The marketing industry is evolving big time and has been adapting to a lot of changes in the past decade. Traditional marketing is no more the only marketing option, particularly for companies whose audience is the millennials. These brands are choosing content marketing which aids them in interacting…

Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever.  This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes…

Twitter to many is the social media platform where news breaks! Over the years, this social media channel has transformed so much that we now tune into Twitter to get updates on any topic we search for. With over 330 million-plus users, Twitter is the best platform for…