Discover the latest insights surrounding the 2020 US Presidential Elections, including, 

  • Top shared and trending news on each candidate with filters to sort based on Day, Week or Month, (updated real-time)
  • The number of articles that are positive, negative or neutral. 
  • How much media attention (aka the number of articles) each candidate gets
  • State-wise sentiments for each candidate (aka their popularity on each state),
  • Keywords or trending topics associated with each candidate,
  • Top publications or news sources covering each candidate,
  • Top influencers. 

What can you get from Social Animal’s 2020 US Presidential Election Dashboard?

For the uninformed, Social Animal is a content marketing and analytics platform that helps you understand what works in the world of content and why. Social Animal also helps with Content and Influencer Discovery. The tool also lets you track keyword/competitor mentions while delivering a Daily digest email containing top articles, mentions and much more for the day.

Key features include, Finding Influencers based on the actual content they share and delving deep into articles to search for keywords embedded inside the article while being absent on the headlines.

Now, Social Animal’s free Election dashboard uses NLP to deliver key data points, articles, top authors, top publications and associated keywords for each candidate. Here’s what you can do with this data-loaded tableau.

News Coverage

Get an unprecedented view of the attention and coverage of the candidates.

See how many articles were published and how people engage with it. In simple terms, take a look at how much attention any candidate has received. People engage and share news only if that piece of news is attention-worthy. 

What voters read can influence their vote. Look at how the media outlets or publications are treating the headlines and see which news outlet produces more content on different candidates. (Image)

Remember: Some articles can mention more than one candidate at a time. When that happens, each candidate gets a credit.


Who gets the most attention online? And what kind of attention do the candidates get? Is the news overwhelmingly positive? Disastrously negative or just plain neutral?

Look at how the people have engaged/shared top news articles on different social platforms. Where have the maximum shares occurred? Take a peek into how each candidate’s top news is faring on different social platforms.

What are the sentiments of the articles that are published?
Also, look at how individual candidates have the sentiments stacked against them. On different states.

Why is this important?

  1. It’s hard to be popular if no one covers you. For example: Kanye West (who is STILL running for President) seems to get the least media attention compared to the top 2 presidential candidates: Donald Trump, and Joe Biden. Even though he managed to stir up attention, media coverage falls short with just 30k articles that mention him by name over a period of 6 months.

At the time of writing, 

Articles that mention:

Donald Trump – 732,505

Mike Pence – 20k

Joe Biden – 175,817

Kamala Harris – 23k

  1. What is everyone talking about? 

What are the top keywords and trending topics associated with each candidate? Take a look at Social Animal’s word cloud. The larger the topic appears, the more it is discussed.

What else can you get if you decide to dig a little more?

Find out exactly when a candidate had the spotlight on them. See specific articles that led to the candidate’s popularity during any period and even look at the exact date when people talked/shared most about that candidate. (note: you’ll need a Social Animal account to look at historical data).

If you want to dive deeper, sign up for a free trial account (No credit card required) that’ll give you access to more data and daily digests on each candidate. If you have questions we’d love to hear from you, reach out to us at


Sowndarya Kishore is a Content Marketer at Social Animal. A marketer by day and a reader by night, she loves to discuss herself in the third person. Follow her on Twitter.

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