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Sowndarya Kishore

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Marketers and content creators use a lot of tools to research, produce, monitor and amplify online content. And, if you are a person who’s directly or indirectly involved in any of the above-mentioned processes, you will be familiar with Buzzsumo. BuzzSumo provides social listening, content research, link research and influencer search all in one place. It is for this that the tool is popular and is well sought. But Buzzsumo’s price isn’t exactly budget-friendly. Here…

According to a survey conducted by Influencer Marketing Hub, the Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. Marketing data also confirms a steady rise of smaller influencers (Micro and nano) overall. According to CreatorIQ, in 2016, for every macro influencer campaign, there were three featuring micro or nano influencers. In 2018, that number tripled. And as Influencer Marketing grows in popularity, so will the still untapped breed of Influencers: “Nano” Before we…

Facebook being the #1 social media marketplace and home to nearly 2 billion active monthly users might come across as an easy place to run marketing campaigns. A recent survey shows that 140 million businesses use Facebook to reach their audience. Source. But, Wait! It doesn’t mean that all these businesses are reaping benefits just because they use this particular social media platform.  If you think that you can get your way with posting a…

Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever.  This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes causing a ripple effect that impacted almost every single brand and business. The coronavirus pandemic quickly became one of the most talked-about topics on the internet.  As…

In this blog post, we’ll look into what sentiment analysis is and how with the right sentiment analysis tools you can, Define your future marketing strategies Improve your customer’s experience with your brand Determine brand reputation And much more. Everyone knows that all online communication happens via text – Emails, Social media posts, tweets, live chats and so on. And, each text carries a sentiment. Now think about the amount of textual data produced every…

Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So here are 13 predictions from experts on everything that has to do with content marketing. Content writing to change to…

SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India. And we had to see what it was all about. We set about doing just that. One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos. Here are the deets. From posts to tweets be on top of it all. If you want to download entire presentations,…

And that’s a wrap on Content Marketing World 2019. CMWorld 2019 has been all kinds of amazing! Here are a few social highlights from the final day of CM World. In the end, you’ll also find in-depth articles on some of the sessions from CMWorld 2019. Also, Take a look at our CMWorld social roundups for Day 1, Day 2, and Day 3. Ashley Zeckman’s presentation on Guardians of Content Vol 1: How to Scale B2B…

Thousands of the industry’s most forward-thinking professionals descended on Cleveland this week for the annual homage to all things content. You can also view our social roundup from Day 1 and Day 2. Day 3 began with a CMWorld run and yoga like Day 2. There was also a short Welcome note. These were some of the most notable sessions on CMWorld Day 3 Check out the social media highlights from Day 3 of the…

Content Marketing Institute put on a great conference, gathering over 3,500 content marketers for Content Marketing World 2019. To see our social roundup post on CMWorld Day One, click here. Day Two of CMWorld kick-started with CMWorld Fun Run on one side and Yoga on the other. We are ready for the #CMWorld run 🏃‍♀️ 🏃 Who else is joining? pic.twitter.com/MNaCZs71eI — Naren (@narenism) September 4, 2019 #CMWorld friends.. Get your day started off right.…