Category

Content Marketing

Category

Content curation is definitely a good technique to grow your audience and keep your social media feed active.  In 2020 it is going to get better with automation carrying most of the load that exhausts marketers. Millions of articles are being published on the internet on a daily basis.  To sift through this huge number of articles and finding the perfect ones that match the interest of your audience is no easy job.  What if…

In this blog post, we’ll look into what sentiment analysis is and how with the right sentiment analysis tools you can, Define your future marketing strategies Improve your customer’s experience with your brand Determine brand reputation And much more. Everyone knows that all online communication happens via text – Emails, Social media posts, tweets, live chats and so on. And, each text carries a sentiment. Now think about the amount of textual data produced every…

Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So here are 13 predictions from experts on everything that has to do with content marketing. Content writing to change to…

Targeted advertising uses granular details such as age, gender, or past purchases to find the right audience for the right product. However, that idea leaves much to be desired. Because even if you target an ad properly, it’s meaningless if that ad isn’t personalized.  The Internet is a noisy place these days. I liken it to walking down the street in a busy market, with hawkers yelling at you from every corner. Sure, maybe a…

SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India. And we had to see what it was all about. We set about doing just that. One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos. Here are the deets. From posts to tweets be on top of it all. If you want to download entire presentations,…

Major news channels like FoxNews, MSNBC, and CNN rely on social shares on their news articles and video clippings to act as sources of information to millions of people. But, stories they see depend on the news outlet they read and follow. In the past year, political news has become more divisive and biased. Recently, President Donald Trump rallied against tech companies for not promoting news sources equally. This caused us to wonder, is there REALLY a measurable…

Content marketing has grown over the years to become a crucial component of many digital marketing plans. With content, you not only generate revenue for a website but can also form a significant part of your company’s branding online. How people view your brand, what are the values it stands for, how your products are perceived, and so much more reflects on the content you put up on the digital forefront. Did you know? 95%…

And that’s a wrap on Content Marketing World 2019. CMWorld 2019 has been all kinds of amazing! Here are a few social highlights from the final day of CM World. In the end, you’ll also find in-depth articles on some of the sessions from CMWorld 2019. Also, Take a look at our CMWorld social roundups for Day 1, Day 2, and Day 3. Ashley Zeckman’s presentation on Guardians of Content Vol 1: How to Scale B2B…

Thousands of the industry’s most forward-thinking professionals descended on Cleveland this week for the annual homage to all things content. You can also view our social roundup from Day 1 and Day 2. Day 3 began with a CMWorld run and yoga like Day 2. There was also a short Welcome note. These were some of the most notable sessions on CMWorld Day 3 Check out the social media highlights from Day 3 of the…

Content Marketing Institute put on a great conference, gathering over 3,500 content marketers for Content Marketing World 2019. To see our social roundup post on CMWorld Day One, click here. Day Two of CMWorld kick-started with CMWorld Fun Run on one side and Yoga on the other. We are ready for the #CMWorld run 🏃‍♀️ 🏃 Who else is joining? pic.twitter.com/MNaCZs71eI — Naren (@narenism) September 4, 2019 #CMWorld friends.. Get your day started off right.…