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Influencer Marketing

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Are you someone looking for the best sports bloggers to follow? You might be someone new to this industry trying to validate its worth. Sports bloggers provide in-depth analysis of the game they love and subscribing to them helps the sports fan to stay updated with the sport, their favorite stars, and upcoming leagues as well. Though there are millions of fans who tweet and share interesting stuff about the lives of their sports star,…

Are you someone looking to improve your fitness game and learn more about fitness in general? You might be simply trying our various workouts you have seen on YouTube as well. Here is one good reason why you should pursue your online search – to stay fit! The health club market is worth $96.7 billion globally and has grown every year since 2008 [IHRSA 2020] When the pandemic started, the first ones to shift focus towards online…

Famous people increase brand recognition. Second thoughts? Try this. Let’s assume that the first thing that pops into your mind when someone talks about Nike is the logo. Beyond the tick symbol and ‘Just Do It’ tagline, what’s the second thing that comes to mind? Right? Jordan’s deal with Nike in 1984 cemented what the world already knew but hadn’t yet entirely accepted. Brands need celebrity endorsements to create marketing momentum. If you take a…

Huge respect to all the pregnant ladies out there! Pregnancy can be an exhaustive journey for a newbie without proper guidance. Along with the physical changes, even mental health takes a toll for every pregnant woman. A regular visit to the doctor, taking scans on the specific dates, occasional blood tests, and more importantly maintaining the weight are all basic parameters every pregnant lady keeps check at. There are a lot of brands waiting to…

Fashion photography is an industry devoted to capturing the talent of an artist in a portrait. The clothes, the looks, and even the style in which photographs are clicked these days are quite setting up the trends. Be it the ramp walk shows, the vivid costumes, and most notably the glamour this industry puts forward, none of these would get our attention unless the photograph impresses at first sight. One of America’s most known fashion…

According to a survey conducted by Influencer Marketing Hub, the Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. Marketing data also confirms a steady rise of smaller influencers (Micro and nano) overall. According to CreatorIQ, in 2016, for every macro influencer campaign, there were three featuring micro or nano influencers. In 2018, that number tripled. And as Influencer Marketing grows in popularity, so will the still untapped breed of Influencers: “Nano” Before we…

Are you someone looking for the best food bloggers to follow?  You might be someone new to this industry trying to validate its worth. Here is one good reason why you should pursue food blogging as a career path – Out of 600 million-plus blogs on the internet, 31.7 million are from the USA alone and food bloggers are on the rise. Who wouldn’t want to taste the never-ending line of delicious recipes for free…

There’s understandably a bit of confusion about the difference between word of mouth marketing and influencer marketing. Where does one begin and the other end? Can you do one without the other? Let’s see if we can’t clear things up. Influencer marketing and word of mouth marketing have the same end goal. They’re meant to get people talking about your product. To organically bring in more customers, fans, and followers, and to generate buzz. The…

Influencers have been affecting buyers since businesses began and not many understand the superpower an influencer wields – the power to make an audience trust your brand. Influencer Marketing has made the top B2B brands rethink their strategy towards promotion. But, how can small businesses micro influencers get the best out of marketing campaigns? This is the question that moved me to create this ultimate guide on how to create the best micro influencer campaigns…

If you’re like most of the other B2B and B2C marketers you’re probably using content marketing to reach your customers. It is a cost-effective way to generate leads. The problem is most of your competitors know this. In order to grow your audience, you need to get your content in front of the maximum number of people. Now you could do this by slowly building your audience up from scratch over time. It’s possible, but…