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Influencer Marketing

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Fashion photography is an industry devoted to capturing the talent of an artist in a portrait. The clothes, the looks, and even the style in which photographs are clicked these days are quite setting up the trends. Be it the ramp walk shows, the vivid costumes, and most notably the glamour this industry puts forward, none of these would get our attention unless the photograph impresses at first sight. One of America’s most known fashion…

According to a survey conducted by Influencer Marketing Hub, the Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. Marketing data also confirms a steady rise of smaller influencers (Micro and nano) overall. According to CreatorIQ, in 2016, for every macro influencer campaign, there were three featuring micro or nano influencers. In 2018, that number tripled. And as Influencer Marketing grows in popularity, so will the still untapped breed of Influencers: “Nano” Before we…

Are you someone looking for the best food bloggers to follow?  You might be someone new to this industry trying to validate its worth. Here is one good reason why you should pursue food blogging as a career path – Out of 600 million-plus blogs on the internet, 31.7 million are from the USA alone and food bloggers are on the rise. Who wouldn’t want to taste the never-ending line of delicious recipes for free…

There’s understandably a bit of confusion about the difference between word of mouth marketing and influencer marketing. Where does one begin and the other end? Can you do one without the other? Let’s see if we can’t clear things up. Influencer marketing and word of mouth marketing have the same end goal. They’re meant to get people talking about your product. To organically bring in more customers, fans, and followers, and to generate buzz. The…

Influencers have been affecting buyers since businesses began and not many understand the superpower an influencer wields – the power to make an audience trust your brand. Influencer Marketing has made the top B2B brands rethink their strategy towards promotion. But, how can small businesses micro influencers get the best out of marketing campaigns? This is the question that moved me to create this ultimate guide on how to create the best micro influencer campaigns…

If you’re like most of the other B2B and B2C marketers you’re probably using content marketing to reach your customers. It is a cost-effective way to generate leads. The problem is most of your competitors know this. In order to grow your audience, you need to get your content in front of the maximum number of people. Now you could do this by slowly building your audience up from scratch over time. It’s possible, but…

Did you know? Influencer marketing is now a billion dollar industry and is not likely to die down anytime soon. If you just made the “meh” face, you are in for a big surprise. 70% of people are influenced by the reviews and recommendations of their peers in making buying decisions. ⅔ of social media audiences follow and engage with celebrities and influencers in social media. 74% of people have agreed that social networks majorly…

This is the age of ad blockers. Did you know that more than 615 million devices have installed ad blockers? Consumers seem to hate ads and who can blame them? There are simply too many ads. It bores you to just look them. A few might be good but that does not mean that everyone wants ads popping up everywhere they go. Why do people block ads? The answer does not need much thought as…