Category

Social Media Marketing

Category

Video is the hot marketing topic on everyone’s lips right now. It’s affordable, memorable, and it works. Social media is the perfect place to get creative with video, and Facebook, in particular, makes it easy to set up and deliver videos and ads that work hard for your business. In this article, we’ll explain how to drive prospects from cold to warm in three videos using the Facebook funnel and sequential video campaigns. We’ll also…

What do all marketers want and strive to acquire from their audience? The answer is simple enough. Trust. But it is not something that you obtain easily. For any customer trusting someone or something is very hard especially in today’s world, flooded with competitors flaunting their products in every possible way. How does social media best practices relate to all this? I’m getting there. Marketers believe that a large portion of their audience is active…