The largest content event in the world, the Content Marketing World Conference and Expo (#CMWorld 2019), is being held at the Huntington Convention Center in Cleveland, Ohio, from September 3 – 6.
Attendees are sharing their experiences on Twitter, Facebook, and Instagram.
To follow this event digitally, We created a twitter list that includes all the speakers from Day one. And we also closely followed the hashtag #cmworld on Twitter and Instagram.
Here are some notable sessions from Day one (3rd September 2019)
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Who’s speaking at #CMWorld today?
Here’s our Twitter list for who you must follow on DAY 1 of #Contentmarketing world including @BrennerMichael@JoePulizzi @IanCleary @cspenn @Robert_Rose @bestofjess @cathymcknight @leeodden
And more 👉https://t.co/01xrkx4dDX— SocialAnimal (@SocialAnimal_io) September 3, 2019
Here are some of the highlights from social media on Day 1 of the event.
3️⃣, 2️⃣, 1️⃣ 🎊
Let’s get #CMWorld started! Looking forward to 4 days of learnings and of course Henry Rollins and Mindy Kaling!
— Content Marketing Institute (@CMIContent) September 3, 2019
So many sessions were scheduled at the same time and we weren’t surprised that everyone felt the sudden need to clone themselves to attend them all.
Who’s gonna clone themselves 2 attend these #cmworld sessions 2day?😅
B2B #InfluencerMarketing strategy By @leeodden (1-4pm)#ContentMarketing 101 By @BrennerMichael (1-4pm)
Value of #GoogleAnalytics By @crestodina (1-4pm)
Don’t miss these👉https://t.co/BWSIEth6mo @CMIContent
— SocialAnimal (@SocialAnimal_io) September 3, 2019
The speakers themselves couldn’t seem to contain their excitement.
View this post on Instagram
What happens backstage, stays backstage. Unless you’re Robert and Joe. #CMWorld #TGIF #11MoreDays
Here’s a little something from Michael Brenner‘s session titled “Content Marketing 101: Setting and Documenting your strategy and building your team”
Are you doing it? @BrennerMichael #CMWorld pic.twitter.com/EhksT4iX2b
— Visualeyed (@Visual_eyed) September 3, 2019
No budget? Here some easy-to-go tips to run the show #CMWorld pic.twitter.com/qjuRsDy1Wb
— Corrado Paolucci (@corradopaolucci) September 3, 2019
Pam Didner in her workshop titled, “How to Leverage your existing Marketing Programs and Content to Enable your sales team,” stated that “Sales starts when people search. Your website is a powerful SALES tool. Strong sales-driven #CTA need to be embedded in various marketing outreach ventures seamlessly”.
Sales starts when people search. Your website is a powerful SALES tool. Strong sales-driven #CTA need to be embedded in various marketing outreach ventures seamlessly. Great examples @salesforce @hubspot @InfinityQS @Avnet. – @PamDidner. #SalesEnablement #Marketing #CMWorld pic.twitter.com/nmuvGAhGSh
— Pam Didner | Speaker #CMWorld ‘19 (@PamDidner) September 3, 2019
She also shared other important takeaways on Twitter. To view them, click here.
Denise Roberts McKee, COO at AboutFace Media Inc, said: “We are a society of people who are afraid of doing things wrong” in his workshop titled: “Those Who Tell The Stories Rule The World”
“We are a society of people who are afraid of doing things wrong.” @drmckee suggests taking inspiration from movie loglines (1-2 sentences ideas that fit on Post-Its), and jumping off from genres #CMWorld pic.twitter.com/9Qw4ZgZrbP
— celtenouveau (@celtenouveau) September 3, 2019
And here’s Jessica Best talking about turbo-boosting email marketing. Her workshop was “The Best and Worst of Email Marketing”
@bestofjess bringing the best practices of #EmailMarketing at #CMWorld pic.twitter.com/KaX7QYfcvM
— T. Adeola Osinubi🇳🇬 Podcaster🎤|Speaker|Gemini (@tembo8482) September 3, 2019
Laura Creekmore‘s talk on “Structured Content: Your On-Ramp to AI“, focused on the steps to get started with an AI, chat, or voice-skills project.
. @LauraCreekmore saying content is such a complex environment we can’t checklist our way out of it #CMworld pic.twitter.com/5XkukEh5Hu
— Delijeh (@Delijeh) September 3, 2019
Chris Penn in his workshop talked about the latest trends in artificial intelligence their concrete applications.
Thanks to all who attended my workshop on advanced uses of #ai in #contentmarketing at #cmworld. Please use what you learned responsibly and ethically. Slides and audio will be sent after CMWorld to those who gave me a card/note. pic.twitter.com/wuazL5vMEn
— Christopher S. Penn (@cspenn) September 3, 2019
According to many, Ian Cleary’s Content Optimization lecture “never once got boring.”
Listening to @IanCleary discuss content optimization and distribution strategies. #CMWorld pic.twitter.com/qgX1lxzWeA
— Brande Martin (@brandemartin) September 3, 2019
Jonathan Kranz, the author of “Writing Copy for Dummies”, conducted his marketing Writing Masterclass where he taught practical, proven, and actionable skills for writing.
Benefits in headlines aren’t enough. You need to give readers a reason to believe too.
Quantify.
Tell a story (examples).
Add secret ingredients (something new or unfamiliar).— Fran Merlie (@franmerlie) September 3, 2019
Andy Crestodina‘s workshop was declared phenomenal as he dove into maximizing the value of analytics.
I just learned so much from @crestodina’s workshop on Google Analytics during #CMWorld. I can’t wait to get back to the office and try some of it! Thanks, Andy, for a great afternoon and some useful knowledge. @CMIContent
— Lori Ditoro (@LoriDitoro) September 3, 2019
Mike Murray’s workshop focused on how one can boost natural search traffic and conversions, the key advantages and pitfalls of free and paid SEO keyword research and how even slight changes can result in thousands of new organic visitors.
Geeking out right now! Adding to my toolbox for SEO. #CMWorld @mikeonlinecoach #tammyevansmedia pic.twitter.com/vOZyZmbgGS
— TammyEvans (@LifeInfluenced) September 3, 2019
Content Marketing Institute put together a panel including a founding CMWorld member, an attendee-turned-speaker, and one of last year’s first-timers to provide you with a scope of what to expect, what to do, and how to maximize your time here in Cleveland. Here are Sydni Craig-Hart, Joe Pulizzi, Cathy McPhillips, and Anne Lewis discussing tricks and tips on navigating #cmworld’s big conference and expo.
Two valuable tips! #CMWorld https://t.co/tkP6yAwcdk
— Content Marketing Institute (@CMIContent) September 3, 2019
As I mentioned in our #CMWorld session:
✅ Download the app – https://t.co/TjLA6PktYJ (access code CMWORLD)
✅ Build your schedule
✅ Follow @CMIContent and #CMWorld
✅ Refer to page 6 of program gd
✅ Look for CMI team or go to reg desk— Cathy McPhillips (@cmcphillips) September 3, 2019
You might also be interested in these fresh words of wisdom from 40 Content Marketing World 2019 speakers.
It was a beautiful day in Cleveland. And here are pictures to prove it.
