The largest content event in the world, the Content Marketing World Conference and Expo (#CMWorld 2019), is being held at the Huntington Convention Center in Cleveland, Ohio, from September 3 – 6.

Attendees are sharing their experiences on Twitter, Facebook, and Instagram.

To follow this event digitally, We created a twitter list that includes all the speakers from Day one. And we also closely followed the hashtag #cmworld on Twitter and Instagram.

Here are some notable sessions from Day one (3rd September 2019)

Speakers Topics
Michael Brenner
Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team
Chris PennAI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns
Ian ClearyHow to Achieve a 70% Conversion Rate Using Interactive Content
Robert RoseContent Optimization & Distribution Strategies
Pam DidnerContent Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Here are some of the highlights from social media on Day 1 of the event.

So many sessions were scheduled at the same time and we weren’t surprised that everyone felt the sudden need to clone themselves to attend them all.

The speakers themselves couldn’t seem to contain their excitement.


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What happens backstage, stays backstage. Unless you’re Robert and Joe. #CMWorld #TGIF #11MoreDays

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Here’s a little something from Michael Brenner‘s session titled “Content Marketing 101: Setting and Documenting your strategy and building your team”

Pam Didner in her workshop titled, “How to Leverage your existing Marketing Programs and Content to Enable your sales team,” stated that “Sales starts when people search. Your website is a powerful SALES tool. Strong sales-driven #CTA need to be embedded in various marketing outreach ventures seamlessly”.

She also shared other important takeaways on Twitter. To view them, click here.

Denise Roberts McKee, COO at AboutFace Media Inc, said: “We are a society of people who are afraid of doing things wrong” in his workshop titled: “Those Who Tell The Stories Rule The World”

And here’s Jessica Best talking about turbo-boosting email marketing. Her workshop was “The Best and Worst of Email Marketing”

Laura Creekmore‘s talk on “Structured Content: Your On-Ramp to AI“, focused on the steps to get started with an AI, chat, or voice-skills project.

Chris Penn in his workshop talked about the latest trends in artificial intelligence their concrete applications.

According to many, Ian Cleary’s Content Optimization lecture “never once got boring.”

Jonathan Kranz, the author of “Writing Copy for Dummies”, conducted his marketing Writing Masterclass where he taught practical, proven, and actionable skills for writing.

Andy Crestodina‘s workshop was declared phenomenal as he dove into maximizing the value of analytics.

Mike Murray’s workshop focused on how one can boost natural search traffic and conversions, the key advantages and pitfalls of free and paid SEO keyword research and how even slight changes can result in thousands of new organic visitors.

Content Marketing Institute put together a panel including a founding CMWorld member, an attendee-turned-speaker, and one of last year’s first-timers to provide you with a scope of what to expect, what to do, and how to maximize your time here in Cleveland. Here are Sydni Craig-Hart, Joe Pulizzi, Cathy McPhillips, and Anne Lewis discussing tricks and tips on navigating #cmworld’s big conference and expo.

You might also be interested in these fresh words of wisdom from 40 Content Marketing World 2019 speakers.

It was a beautiful day in Cleveland. And here are pictures to prove it.



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Welcome to an orange world 🧡 🌎 #CMWorld

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Sowndarya Kishore is a Content Marketer at Social Animal. A marketer by day and a reader by night, she loves to discuss herself in the third person. Follow her on Twitter.

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