Content Marketing Institute put on a great conference, gathering over 3,500 content marketers for Content Marketing World 2019.

To see our social roundup post on CMWorld Day One, click here.

Day Two of CMWorld kick-started with CMWorld Fun Run on one side and Yoga on the other.

Here’s a great shot of Content Marketing World’s expo hall.

Notable speakers for today include,

Joe PulizziKeynote - MKTG 2030
Jay Acunzo Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations
Andy CrestodinaHow to Analyze Content Performance Using Google Analytics: From Basics to Advanced
Doug KesslerThe Galvanizing Story
Gini DietrichYou Don't Need More Content Marketing to Grow Your Agency
Ian ClearyA Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content
Joe Lazauskas The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution
Lee OddenContent Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body

Here is a roundup of tweets for insights from the event:

Content Marketing Institute Founder, Joe Pulizzi shares his “never before released” advice as we head toward Marketing 2030.

Maliha Aqeel in her session titled, “3 Cs to drive your B(rand): Putting the Focus on Content, Customer, and Culture” talks about building a holistic model to align content, customer and culture strategies.

Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations” was the title for Jay Acunzo‘s session and he says “Innovation isn’t a single event. It’s the byproduct of constant discovery”.

Nicole Jolly talked about the secrets to creating successful videos in her lecture titled “How To Create Unique, Meaningful Videos That Reach Millions“.

Zontee Hou and Anna Hrach in their session titled, “Overcoming Content Marketing’s Data Dilemma“, talked about how mixing up the KPI for your goals ends up muddying your actions.

If you thought you were ahead of most when it comes to google analytics for social media, Andy Crestodina‘s session will up your game BIG TIME for content marketing.

Here are five tips for creating evergreen content with Heidi Cohen.

  • Serves a specific business goal
  • Serves a specific audience need
  • Create a story with context
  • Publish first on your owned media
  • Track your results

“You can’t start a revolution with PowerPoint. Start telling one story in a zillion places. Galvanizing stories start revolutions.” says Doug Kessler.

“Stop focusing on selling. Start focusing on helping. Then it’s not quota filling, it’s providing a service,” says Tom Martin in his session: Turning Conversations Into Customers.

“Selling isn’t selling when you take the approach of building relationships,” said Gini Dietrich in her session: You Don’t Need More Content Marketing to Grow Your Agency

“We spend too much time on new content and not enough time on existing content.” – Ian Cleary, on the power of content analysis, optimization, and iteration. His session was titled: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content.

Christine Schrader talks about how Content marketers need to change the way they think about creating and distributing content.

“Great marketing starts with empathy. What is the pain your audience faces in their day-to-day lives? That needs to be the north star that we shoot for”. – Joe Lazauskas

Andrew and Pete dig deep into what all great content marketers are doing to be successful and challenge the “norm” on marketing standard practices. Here’s are the slides from their presentation.

This interactive panel discussed different ways to use original research in content, tactics for uncovering the most powerful narratives, and how to embed research into broader content strategy.

Daniel Codella effectively teaches you to wield seven of the most powerful psychological triggers to influence your audiences in his session: Seven Psychological Triggers Every Marketer Should Master.

Charles Farina blew minds in his session: Advanced Content Marketing With the Google Marketing Platform.

“The best form of repurposing content is personalization. Find ways to not only break up content to smaller pieces, but make the pieces for specific audience segments” – Lee Odden in his talk: Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body. 

Here’s the link to an infographic containing his entire presentation.

Aaron Orendorff taught how connecting content and commerce is the future and can drive 1,447% B2C growth.

“Ask from a customer’s point of view: Do I like you? Do I trust you? Do I see you consistently, even if imperfectly?,” says Ann Handley whose lecture was full of marketing metaphors.

After a long day of conferences, came the CMWorld Awards.

Here are a few moments.

Streaming live from CMWorld:


Sowndarya Kishore is a Content Marketer at Social Animal. A marketer by day and a reader by night, she loves to discuss herself in the third person. Follow her on Twitter.

Write A Comment