Thousands of the industry’s most forward-thinking professionals descended on Cleveland this week for the annual homage to all things content.
You can also view our social roundup from Day 1 and Day 2.
Day 3 began with a CMWorld run and yoga like Day 2.
There was also a short Welcome note.
These were some of the most notable sessions on CMWorld Day 3
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Check out the social media highlights from Day 3 of the event below.
People are natural storytellers, organizations are not says Kathy Button Bell in her keynote: The Art of Storytelling: Stories Have the Ability to Empower Real Change.
Authentic storytelling influences, inspires and makes change imaginable.
1. Celebrate your milestones
2. Do the unexpected
3. Use tension to drive progress
4. Purpose and values resonate with all audiences
5. Nurture your culture
– @Emerson_KathyBB #CMWorld— Melissa 💥 🌎 ☄️ 😎 (@mfkaelin) September 5, 2019
Loved hearing these amazing women during #CMWorld keynotes this morning. Kathy Button Bell from Emerson and Nilla Ali from Buzzfeed. @emerson_kathybb pic.twitter.com/zJBgI56Jev
— Stephanie Stahl (@EditorStahl) September 5, 2019
In this session, Nilla Ali, SVP of Strategic Partnerships, explored the value of content to drive brand love, and shared tactical tips for creating innovative content experiences that drive revenue.
Knowledge is power! From Nilla Ali at #CMWorld pic.twitter.com/4UVSu7t1aB
— Zahra Media Group (@ZahraMedia) September 5, 2019
Advice for storytelling and working with publishers from Nilla Ali of Buzzfeed.#CMWorld pic.twitter.com/aFfMWkp2dX
— Fran Merlie (@franmerlie) September 5, 2019
Who greets individual attendees as they arrive? Pam Didner!
And, Here are a few tweets from her session.
Working closely with sales requires you to understand the similarities between sales and marketing.
✅ Facilitate the purchase cycle
✅ Drive conversions
✅ Educate and be helpful
✅ Solve buyers’ problems@pamdidner #SalesEnablement #marketing #CMWorld pic.twitter.com/NEWxVIT6yx— Pam Didner | Speaker #CMWorld ‘19 (@PamDidner) September 5, 2019
Great idea: Marketers that want to better support sales with enablement content, create a persona for sales. If you create personas to better serve customers with content, why not for sales, your internal customers? @PamDidner #CMWorld pic.twitter.com/kUr5mqozPY
— Lee Odden (@leeodden) September 5, 2019
Marketers can help train sales on products and tools…
— Product training
— Messaging and talking points
— New content updates
— Social media for social selling–@PamDidner #CMWorld pic.twitter.com/4LuQEfdPYL
— Naren (@narenism) September 5, 2019
“If a data point could get you fired or promoted, that’s a KPI. Everything else is a metric.” – Chris Penn in his session titled: How AI Will Change Content Marketing Forever
#AI will change the jobs landscape. Says @cspenn at #CMWorld#contentmarketing #cmworld2019 pic.twitter.com/oFL0pAYpyG
— Buddy Scalera (@BuddyScalera) September 5, 2019
How to get your company ready for AI:
– Developers to extract data
– Data scientists to make sense of that data
– Marketing Technologists to take those insights and put them into action@cspenn #CMWorld pic.twitter.com/aymeKQ6WFu— Lee Odden (@leeodden) September 5, 2019
Here’s an Ann Gynn quote from her session: How to Be the Best Guest Blogger So You Get Invited Again
“Never use exclamation marks!” –@anngynn
(one of my fav quotes of the week so far) #CMWorld— Emilie Moreland (@writtenbyemilie) September 5, 2019
”Put content at the centre of your integrated marketing,” – Jesper Laursen in his session: How to Integrate Content Marketing With TV Commercials, PR, and Sponsorships
Integrated #contentmarketing campaigns are 31% more effective at building #brand – the potential impact so much greater than single channel approach @jesperlaursen at #CMWorld pic.twitter.com/VLZzBgNhjx
— Marie Cook (@mdalycook) September 5, 2019
The hard one:
1. Get CEO sponsorship and buy in across departments
2. Cross-functional team to design new org
3. Realign incentive structures
4. Develop integrated processes and workflows
5. Align technology stack
6. Instill collaborative & integrated culture#CMWorld— Kadi McDonald (@KadiMcDonaldOU) September 5, 2019
In this session, Brian Fanzo shared his game plan for the importance of telling your story, how to stand out from the noise, and where to get started.
Brian Fanzo (@iSocialFanz) dropped some serious truth this morning about what businesses need to do to break through the noise on social media today. Show empathy, earn trust, and pressing the damn button, already! #cmworld pic.twitter.com/8CYAp0kMA1
— Courtney Cox Wakefield (@CourtEWakefield) September 5, 2019
Imagine if you proposed to everyone the first time you meet them. How many would say yes? Considering that they just met you, not many. In all the tactics and metrics, it’s easy to forget that we are still marketing to real people, says Christopher White.
Treat your audience like you’re dating them:
✅ Be relevant to get noticed
✅ Know your type
✅ Don’t propose too soon 💍via Christopher White of Capital One #CMWorld @CMIContent pic.twitter.com/f0dwEw2WBG
— BRUNNER (@BRUNNERWORKS) September 5, 2019
Cathy McKnight‘s session titled 27 Easy Steps to Creating a Content Strategy was well structured.
Pro tip: “Content marketers should be reusing and updating 60% of their content as opposed to creating net new pieces” – @cathymcknight #CMWorld
— NewsCred (@newscred) September 5, 2019
How to Build a Mega Personal Brand on LinkedIn on a Mini Budget?
LinkedIn Strategist, Michaela Alexis tells you how.
Key takeaways from @mickalexis #CMWorld session on building your @LinkedIn personal brand: show up as yourself and focus on connecting with each other instead of impressing each other. pic.twitter.com/VwtCpOKgFw
— Amy (@amylonghorn) September 5, 2019
Vishal Khanna‘s nuts-and-bolts session tells you how to build a scalable content marketing engine unique to your brand.
@bediscontent is taking shots at the Sacred Cow of the #ContentJourney out the gate! “My return-on-effort matters as much as my ROI.” I love it!! #CMWorld pic.twitter.com/KznJMONDon
— T. Adeola Osinubi🇳🇬 Podcaster🎤|Speaker|Gemini (@tembo8482) September 5, 2019
Here are some tweets from Carla Johnson‘s Walking the Tightrope: Architecting Teams to Deliver Consistently Innovative Content Marketing Results.
At #CMWorld, @CarlaJohnson spoke of how @corradopaolucci and team at @eni built a site called Eni Tv.
Thought you’d like to see this, @carterhostelley 👉 https://t.co/aPOGUNG1OZ pic.twitter.com/EPduShD7HQ
— Dennis Shiao ✍️ – tweeting 📣 from #CMWorld 👋 (@dshiao) September 5, 2019
When building teams, pay attention to behavior assumed by a person in a particular situation (role) vs behavior that’s natural for a person (function).
If you’re just focusing on roles, you will create silos. @CarlaJohnson #CMWorld
— Berrak Sarikaya | Speaker #CMWorld (@BerrakBiz) September 5, 2019
A few tweets from Julia McCoy and Jason Schemmel‘s session.
Hey! They didn’t have our flyers put out for the session. 😞😞 We are asking if they can put out the flyers before the keynote! The link on the flyers directly to our slides is https://t.co/vUZ89TEok7#AuthorityContentMasterclass #CMWorld
— Julia McCoy | 💥 #CMWorld Speaker ‘19 (@JuliaEMcCoy) September 5, 2019
Leaving #CMWorld with such a full heart. My session with @JasonSchemmel couldn’t have been more amazing. Thank you all from bottom of my heart for attending and making this introvert writer feel like she might just actually not suck at speaking. 🧡🧡 #AuthorityContentMasterclass pic.twitter.com/1tuaDafjpb
— Julia McCoy | 💥 #CMWorld Speaker ‘19 (@JuliaEMcCoy) September 5, 2019
Key Takeaways from Michele Linn‘s session: How to Publish Credible & Compelling Data: 10 Mistakes to Avoid (and 5 Must-Have Tactics)
What do you need to include in your data methodology disclosure? According to @michelelinn:
▶️ Dates of the survey collection
▶️ Sample size
▶️ Demographic details
▶️ Data collection method#CMWorld #Research— Lauren @ #CMWORLD (@G2Lauren) September 5, 2019
Rid yourself of survey bloat with these two tips from @michelelinn:
▶️ Focus on key categories, don’t include questions that don’t fit within those topics
▶️ Vote on questions. Ask your team which questions need answering, which you can get rid of#CMWorld #Research pic.twitter.com/9gtbhvw86s
— Lauren @ #CMWORLD (@G2Lauren) September 5, 2019
A few tweets from Amber Naslund‘s session: Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works
OMG – she is singing my song. 🙌 Doesn’t happen overnight. Gotta be consistent – and keep showing up. @AmberCadabra #CMWorld #thoughtleadership pic.twitter.com/3XPxLjuDFt
— Michelle Garrett – #CMWorld Moderator (@PRisUs) September 5, 2019
Great session with @AmberCadabra at #CMWorld on thought leadership. Key takeaway: The idea that people have short attention spans is a myth. They have a limited amount of time. So inject some personality into your content.
— Andrew Deichler (@AndrewDeichler) September 5, 2019
These are the results of #thoughtleadership, not the instruction manual says #LinkedIn @AmberCadabra #cmworld pic.twitter.com/ghDXONp0Bc
— Penny Gralewski (@virtualpenny) September 5, 2019
“Meaningful change requires boring analysis,” says Kristina Halvorson. Her session: How to Conquer Content Chaos
My favourite slide so far at #CMWorld from @halvorson pic.twitter.com/w6v054pVKb
— Caitlin Nobes (@CaitlinNobes) September 5, 2019
Thanks for laughing at my jokes, #CMWorld. For everyone else, here are my slides! https://t.co/uI5NSK84Tm
— Kristina Halvorson (@halvorson) September 5, 2019
Erika Heald on How to define and document your brand voice
Great definition of brand voice #CMWorld Erika Heald pic.twitter.com/ADdTJkAgjX
— Ardath Albee (@ardath421) September 5, 2019
Here are a few tweets from Jay Baer‘s session on Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers.
When deciding what type of voice content to create, the measure should be quality — not quantity. Do one thing great. Have one perfect audience in mind. @jaybaer #CMWorld
— Heike Young 👩🏼🏫 (@YoungHeike) September 5, 2019
How to create voice-activated content for Smart Speakers
🕺 Identity your target audience
🕺 Determine Content Strategy
🕺 Don’t Forget Visuals – What???? Next generation will have a screen
🕺 Test and launch skill/action
🕺 Promote your voice-activate content@jaybaer #CMWorld— Bernie Fussenegger #CMWorld (@B2the7) September 5, 2019
“Voice activated content is content people need when they exactly need it.”
75% of Americans will have a smart speaker by 2025.
72% of smart speaker owners use their device daily. @jaybaer #CMWorld @CMIContent pic.twitter.com/FxWAh8mUjG
— Agorapulse (@Agorapulse) September 5, 2019
Session: Charting the Course to a Career in Content Marketing by Amy Higgins
LOVE this 💡 tip 💡 from @amywhiggins. Volunteer for a nonprofit in an area of content or marketing that’s new to you.
This lets you test new strategies in a low-stakes way and helps bridge the gap to new skills.
Proud to have her on the content team at @salesforce! #CMWorld
— Heike Young 👩🏼🏫 (@YoungHeike) September 5, 2019
@amywhiggins shows us the t-shaped view of what would be the uber content marketer. And an exercise to write down 10 things in 4 categories. What you do well, love doing, can do but dislike, love to learn. #CMWorld pic.twitter.com/yAuL4QFhog
— Carlos Abler (@Carlos_Abler) September 5, 2019
Other sessions include,
Attending “Maximize Your Time To Focus On What’s Most Important For Your Company’s ROI” presented by @johnhall #CMWorld pic.twitter.com/tKZvjAi5Un
— Naren (@narenism) September 5, 2019
You want to appeal to a diverse audience? Get out in those communities you seek to serve. – @SydniCraigHart and @wilbhart #CMWorld pic.twitter.com/1Utj9IgWXc
— Courtney Cox Wakefield (@CourtEWakefield) September 5, 2019
And the Closing Headliner: Mindy Kaling,
Couple of things I loved from @mindykaling keynote #CMWorld 1)be authentic- don’t try to be a brand that you’re not; 2) for creative inspiration, shut your laptop and escape. Go to a movie, go hike, do something else. @CMIContent #contentmarketing pic.twitter.com/ne13laiQ8D
— Jackie Sandoval (@JackieSandoval) September 5, 2019
.@mindykaling on brands creating funny content: “I’m surprised when on Instagram or TV, the best ads are the funny ones. They seem like they were a great sketch but they’re selling pistachios.” How does your brand incorporate humor into content marketing? #CMWorld
— Two Rivers Marketing (@tworiversmktg) September 5, 2019
Work Hard!
Know your SHIT!
Be entitled!Drop mic @mindykaling #CMworld pic.twitter.com/ZZvB3CV8zj
— Brian Fanzo 😎 iSocialFanz (@iSocialFanz) September 5, 2019
MIC DROP!