Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Ever since The World Health Organization (WHO) declared the Coronavirus outbreak as a Public Health Emergency of International Concern on 30 January 2020, and a pandemic on 11 March 2020, scientists from all over the world have been scrambling to create a...
The largest content event in the world, the Content Marketing World Conference and Expo (#CMWorld 2019), is being held at the Huntington Convention Center in Cleveland, Ohio, from September 3 – 6. Attendees are sharing their experiences on Twitter, Facebook, and Instagram. To follow this event digitally, We created a twitter list that includes all...
It is nearly impossible for businesses to flourish without an active social media strategy today. Did you know that over 65% of the global eligible population are hooked onto social media every single day? And each of them spends more than 28% of their time daily on media sharing, messaging and blogging platforms, review networks,...
Ever heard of this joke? “I have to break up with you. We’ve connected on so many platforms-Facebook and Twitter-but I just don’t feel LinkedIn.” – Derek Kessinger The funny bone can be a short-sighted thing. When you think about it, coming up with good jokes is not the easiest thing. But if you have...
Everyone wants to take a break from their routine and Traveling is the go-to choice that comes to our minds. YouTube videos of travelers gross so many millions of views as well. Here is one good reason why you should pursue your online search – to stay fit! The Direct spending on leisure travel by...
We’re all still reeling from the rampage of Covid19 and even though the end seems closer, things will never be the same. It’s not business as usual. The pandemic has affected us all negatively and there’s only one thing you can do if you want your business to survive in a post-pandemic world. Rethink your...
It’s always the same story for many marketers. You’re looking through your social media feed and sure, it’s engaging. People like and comment on your posts and every once in a while, you find that someone shares a post of yours to their profile or on their stories. But, Is that enough? Somehow, it feels...
Heidi Cohen, a marketing influencer, once described content aggregation in its simplest form as “the collection of information based on a common topic involving one or more related keywords.” If you’re a modern marketer, this probably sounds very familiar. After all, aren’t the content marketing journeys that you create based on a bunch of keywords...
Ever since its creation in 2005, YouTube has dominated the online video scene and has proven to be a very effective marketing tool. With videos on everything under the sun, one can see why YouTube is the second most visited site, only after Google. Is YouTube marketing for you? The answer is a resounding yes!...
Your brand has finally made a space of its own on Facebook. All that’s left is to wait for the likes, comments, and sales to come rolling in. Weeks pass by and then, a month. Yet, you’re still struggling to get people to engage with your content. You check out the page of a competitor...
Content marketing and its benefits are obvious; and to be precise, it is pretty much a strategy of a company to promote its brand, products, and services. Content marketing simply means you need to market your business using an online and offline medium. In other words, content is the vehicle that drives the conversation. Content...
“I wish there were more content” isn’t something that anyone in your brand’s online audience might be thinking right now. Can they even stay online without receiving content, as advised by their Amazon Alexas or your delicious website cookies? Every day, they are served content that is not just personalized but engaging. Marketers are already aware...
It’s common knowledge that Facebook posts are in the business of getting personal. As a marketer, if you’ve yet to realize this, then perhaps it’s time to step out of that large rock bubble you seem to be living inside, for some reason. The Facebook app, however, isn’t without its share of detractors. From data...
We’ve all heard it before – content is king. It’s the reason why businesses and their marketing teams put in so much effort creating blog posts, e-books, white papers, case studies and more. A picture may be worth a thousand words but when it comes to business, nothing beats some good, old-fashioned writing! Why your...
Content Ninjas is a series for content marketers by content marketers. It aims to help fellow marketers grow by showcasing the experiences and lessons from thriving marketers and thought leaders. Kelsey (Meyer) Raymond is the CEO of Influence & CO, a results-driven content marketing agency. Follow her on Twitter and LinkedIn. Check out her interview...
It’s about time. You know that your brand needs an online presence on different social media platforms if it has to reach greater heights. You go through the usual suspects. Your Facebook page is all set. Your LinkedIn profile is complete. You’ve been posting little snippets of information on Twitter. Even your Instagram game is...