Introducing online reputation management Whether you are a business or an individual, your reputation makes a huge difference when it comes to the audience you reach or the offers you get. A well-placed negative or positive remark can definitely turn the tide. Today, everything is online and we all know that what goes online, stays...
In case you need any proof that social media might be your number one priority as a digital marketer, here are a couple of staggering stats. This year, nearly 48.3 percent of the global population were social media users (expected to increase to 56.7 percent in 2025). According to a recent Digital 2020 Global Statshot...
As a marketer, it’s important to be able to track your SEO so you can evaluate your website’s success. After all, there’s no point investing all that time, money, and effort into creating and maintaining an SEO plan if you can’t even be sure that you’re getting a return on your investment. This article takes...
In this blog post, we’ll look into what sentiment analysis is and how with the right sentiment analysis tools you can, Define your future marketing strategies Improve your customer’s experience with your brand Determine brand reputationAnd much more. Everyone knows that all online communication happens via text – Emails, Social media posts, tweets, live chats...
Are you writing blog after blog, day after day, only to go unrecognized? Is your content marketing not getting the attention it deserves? You keep refreshing your page, but alas, there aren’t any new clicks, subscribers, or shares. Do you want to throw in the towel and call it a day? But don’t give up...
The notification chimes- it’s a new follower alert, you’ve got a new follower on Twitter, you open your app to check them out. Once you reach their profile, what’s the first thing that you notice about them? Even before going over their work and what they post, chances are you’d probably see their bios. And...
One of the most straightforward explanations of what cornerstone means is “something of great importance that everything else depends on.” For a brand looking to carve a niche in the content marketing market or increase customer engagement in the digital world, a cornerstone article can be the lifeline of their momentum. Cornerstone articles don’t sweat...
“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” – Charles F. Kettering It makes sense, doesn’t it? Now, you may wonder who on earth is Charles Kettering, but that’s probably because you haven’t done your marketing research about the evolution of General...
Want greater brand visibility, traffic, and conversions? Then it’s high time you ramp up your Facebook content strategy. The social restrictions imposed by the Corona pandemic has made people more reliant on social media channels to make their buying decisions. Facebook alone reported a 50% increase in usage during the pandemic, followed by Instagram, Twitter,...
Back in the day, content ROI used to be one of marketing’s best-kept secrets to success. Finding out what content worked and what didn’t was like searching for a needle in the haystack. Even when you managed to work it out, sharing it with the rest of the company in a streamlined manner was next...
The world is becoming a smaller place, and we have social media platforms to thank for it. They have become one of the most popular ways of communicating with people in the digital era. Just like the natural environment, there are some rules/norms that have made their way into the digital environment as well. The...
Halt your high-frequency digital marketing campaigns right now! Well, don’t be alarmed. Here’s why you must stop your incessant online ads and posts. Over 63% of consumers are super annoyed when you bombard them with generic content. They avoid clicking on your emails, blog posts, ads, and social media content. Some opt-out of email and...
What is attraction marketing? It isn’t exactly breaking news that the purpose of all content marketing efforts is to attract the audience. So, when you first hear of ‘attraction marketing,’ you might think to yourself, “Well, duh. Isn’t that what is good for business?” To succinctly put it, attraction marketing is the coming together of...
Content Ninjas is a series for content marketers by content marketers. It aims to help fellow marketers grow by showcasing the experiences and lessons from thriving marketers and thought leaders. Vinay Koshy is the Founder of Sproutworth and he connects entrepreneurs and B2B Brands with dream clients using interviews, data and empathy. Follow him on...
Day 3 of CM World was a blast! Here are key instances from all the keynotes of Day 3 of CM World. You may also like,Social media roundup & Key takeaways from CM World 2020: Day 1Social media roundup & Key takeaways from CM World 2020: Day 2 The first keynote was by Ann Handley...
It’s Day 2 of CM World and our spirits are soaring with all the keynotes that were lined up. Here’s a social roundup and key takeaways from DAY 1 of CM World. Here are some quotes from key note speakers from Day 1 of CM World. Now let’s dive into the social shenanigans (and key...