It’s always the same story for many marketers. You’re looking through your social media feed and sure, it’s engaging. People like and comment on your posts and every once in a while, you find that someone shares a post of yours to their profile or on their stories. But, Is that enough? Somehow, it feels…
Heidi Cohen, a marketing influencer, once described content aggregation in its simplest form as “the collection of information based on a common topic involving one or more related keywords.” If you’re a modern marketer, this probably sounds very familiar. After all, aren’t the content marketing journeys that you create based on a bunch of keywords…
“I wish there were more content” isn’t something that anyone in your brand’s online audience might be thinking right now. Can they even stay online without receiving content, as advised by their Amazon Alexas or your delicious website cookies? Every day, they are served content that is not just personalized but engaging. Marketers are already aware…
Coming up with blog titles and generating blog topics can be a real struggle with brainstorming ideas getting you only so far. When you’ve established yourself as a writer and publish content on a regular basis it’s easy to burn through your original list of topics in a short period. And this is when you…