In today’s digital marketing industry, content is king. People want to consume valuable content, they want answers to their questions, they want to read about topics they are interested in, regardless of who posts them and why. What’s important is that content converts. Valuable content gets to be read and shared by the online community….
Although the most important thing you should have to get organic rankings is quality content. External backlinks should not be underestimated. There have been multiple studies that indicate a connection between content rank and the number of external backlinks a website possesses. Backlinko (2019) Google Rankbrain: The definitive guide. Backlinks basically serve as votes for…
Do you remember the favorite book your mom read when you were a kid? And what about a movie that sticks in your memory since school days? Let alone an advert that wowed you so much that you can name it just after someone wakes you up at night! All they are stories. You are…
Brands have been doing content marketing since the 18th Century. Content Marketing as an industry has seen phenomenal growth only after the digital wave hit in us in the early 21st century. A lot of changes have happened in how brands communicate with their audience and content marketing as a whole has transitioned in the…
Creating content can be arduous even if you are a pro. The list of things you’ve got to do to create the perfect piece of content is endless. You’ll have to consider hundreds of strategies and tactics while you write, maintain a tone that isn’t too promotional, implement SEO techniques that you hope will help,…