Ever since its creation in 2005, YouTube has dominated the online video scene and has proven to be a very effective marketing tool. With videos on everything under the sun, one can see why YouTube is the second most visited site, only after Google. Is YouTube marketing for you? The answer is a resounding yes!…
Your brand has finally made a space of its own on Facebook. All that’s left is to wait for the likes, comments, and sales to come rolling in. Weeks pass by and then, a month. Yet, you’re still struggling to get people to engage with your content. You check out the page of a competitor…
It’s common knowledge that Facebook posts are in the business of getting personal. As a marketer, if you’ve yet to realize this, then perhaps it’s time to step out of that large rock bubble you seem to be living inside, for some reason. The Facebook app, however, isn’t without its share of detractors. From data…
It’s about time. You know that your brand needs an online presence on different social media platforms if it has to reach greater heights. You go through the usual suspects. Your Facebook page is all set. Your LinkedIn profile is complete. You’ve been posting little snippets of information on Twitter. Even your Instagram game is…
In case you need any proof that social media might be your number one priority as a digital marketer, here are a couple of staggering stats. This year, nearly 48.3 percent of the global population were social media users (expected to increase to 56.7 percent in 2025). According to a recent Digital 2020 Global Statshot…