Content Marketing Institute put on a great conference, gathering over 3,500 content marketers for Content Marketing World 2019.
To see our social roundup post on CMWorld Day One, click here.
Day Two of CMWorld kick-started with CMWorld Fun Run on one side and Yoga on the other.
We are ready for the #CMWorld run 🏃♀️ 🏃 Who else is joining? pic.twitter.com/MNaCZs71eI
— Naren (@narenism) September 4, 2019
#CMWorld friends.. Get your day started off right. Join me for yoga bright and early with @OasisYogaSolon #Namaste pic.twitter.com/v076opY1qj
— Amanda Subler (@AmandaSubler) September 4, 2019
Here’s a great shot of Content Marketing World’s expo hall.
Great shot of the @CMIContent #CMWorld expo floor with @LinkedInMktg @LinkedIn and @MarketMuseCo #contentmarketing #contentstrategy pic.twitter.com/EBcoqwMuxN
— Jeff (@jeffrey_coyle) September 3, 2019
Notable speakers for today include,
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Here is a roundup of tweets for insights from the event:
Content Marketing Institute Founder, Joe Pulizzi shares his “never before released” advice as we head toward Marketing 2030.
Here’s the graphic board from my #marketing2030 keynote speech, courtesy @KingmanInk #CMWorld pic.twitter.com/CR356BP8OD
— Joe Pulizzi (@JoePulizzi) September 4, 2019
@JoePulizzi is always amazing. Love these 7 laws! #CMWorld pic.twitter.com/7JGhxw7rJf
— Amanda Todorovich (@amandatodo) September 4, 2019
Maliha Aqeel in her session titled, “3 Cs to drive your B(rand): Putting the Focus on Content, Customer, and Culture” talks about building a holistic model to align content, customer and culture strategies.
Almost showtime. Getting ready to talk about the 3Cs at #CMWorld pic.twitter.com/xGY607kKba
— Maliha Aqeel (@MalihaQ) September 4, 2019
Ernst and Young’s @MalihaQ uses @newscred’s buyer journey to structure her content program #CMWorld pic.twitter.com/t7xmbmO6zz
— Storyation (@Storyation) September 4, 2019
“Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations” was the title for Jay Acunzo‘s session and he says “Innovation isn’t a single event. It’s the byproduct of constant discovery”.
Too much good stuff from @jayacunzo as usual! Innovation isn’t a single event; it’s a byproduct of constant discovery. Innovation isn’t a stunt. It isn’t necessarily something BIG. #CMWorld pic.twitter.com/q0JSXi0cEC
— Jill Golden (@_goldengrams) September 4, 2019
Really useful session on how to avoid content stagnation. Here’s an interesting flow chart on the art of reinvention by @jayacunzo at #CMWorld pic.twitter.com/jmBo1PfkdK
— Pavel Radda (@pavelradda) September 4, 2019
Nicole Jolly talked about the secrets to creating successful videos in her lecture titled “How To Create Unique, Meaningful Videos That Reach Millions“.
“The best story is rarely what you want to tell but it’s always what your audience wants to know,” Nicole Jolly @truefoodtv.
.#CMWorld #ContentMarketing #VisualStorytelling pic.twitter.com/7Cv9K9EsNc
— DMN (@dmnews) September 4, 2019
Zontee Hou and Anna Hrach in their session titled, “Overcoming Content Marketing’s Data Dilemma“, talked about how mixing up the KPI for your goals ends up muddying your actions.
In today’s #CMWorld session, @annabananahrach and I talked about how mixing up the KPI for your goals ends up muddying your actions. Here is a fantastic video from @JeanneBliss that gives a great example of that mistake: https://t.co/iEOkPviCqk
— Zontee Hou (@ZonteeHou) September 4, 2019
If you thought you were ahead of most when it comes to google analytics for social media, Andy Crestodina‘s session will up your game BIG TIME for content marketing.
Lots of info and actionable tips from @crestodina as always! #CMWorld pic.twitter.com/tUluyJb8Fi
— Emilie Moreland (@writtenbyemilie) September 4, 2019
Data, numbers, statistics stand out. Be sure to include them in your posts. @crestodina #cmworld #data
— Michelle Garrett – #CMWorld Moderator (@PRisUs) September 4, 2019
Here are five tips for creating evergreen content with Heidi Cohen.
- Serves a specific business goal
- Serves a specific audience need
- Create a story with context
- Publish first on your owned media
- Track your results
#CMWorld speaker @heidicohen mentioned Google’s micro-moments several times during her break-out session. But what is a micro-moment anyway?
Don’t sweat it, we’ve got the answers. Check out this awesome guest-post from @EmCoatesWrites on the G2 blog 👇🏻https://t.co/W5WI9nIkP7
— Lauren @ #CMWORLD (@G2Lauren) September 4, 2019
“You can’t start a revolution with PowerPoint. Start telling one story in a zillion places. Galvanizing stories start revolutions.” says Doug Kessler.
Insights from @dougkessler at #CMWorld, with this one that every #marketer needs a reminder of: Don’t over hype!! You’ll add credibility and get the opportunity to overdeliver.
So excited to finally meet you in person Doug!! 😊 pic.twitter.com/YuaWj8zUdV
— Kristen McCabe (@AusmericanGirl) September 4, 2019
“Stop focusing on selling. Start focusing on helping. Then it’s not quota filling, it’s providing a service,” says Tom Martin in his session: Turning Conversations Into Customers.
We live in a world where your competition is literally at your customer’s feet. All it takes is a simple search. Top of mind awareness means nothing now. – @ConverseDigital @TomMartin #CMWorld
— Meg Coffey ➡️ #CMWorld (@TexanMeg) September 4, 2019
“Selling isn’t selling when you take the approach of building relationships,” said Gini Dietrich in her session: You Don’t Need More Content Marketing to Grow Your Agency
Agencies need to stop giving away their expertise for free with proposals and initial consultations, says @ginidietrich. Instead, share your process, the deliverables, who has to be in the room, and the price in that first meeting instead. #CMworld
— Erika Heald | #CMworld Speaker | Consultant (@SFerika) September 4, 2019
“We spend too much time on new content and not enough time on existing content.” – Ian Cleary, on the power of content analysis, optimization, and iteration. His session was titled: A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content.
Speaking my language. @IanCleary on the value of linkbuilding. #cmworld pic.twitter.com/NjjGBlniAk
— Katie Foutz @ #CMWorld (@kfoutz) September 4, 2019
Christine Schrader talks about how Content marketers need to change the way they think about creating and distributing content.
People want answers, not content. Fifty percent of searches lead to no clicks! Google answering questions directly on first page from best sources. Christine Schrader of Conductor. #CMWorld
— George Rafeedie (@grafeedie) September 4, 2019
“Great marketing starts with empathy. What is the pain your audience faces in their day-to-day lives? That needs to be the north star that we shoot for”. – Joe Lazauskas
Damn, @JoeLazauskas just plugged Intellectual Humility into his #cmworld talk on content marketing. Such a great, unintuitive skill for marketers of tomorrow to develop! pic.twitter.com/wZigcWZ5Iz
— shanesnow (@shanesnow) September 4, 2019
Andrew and Pete dig deep into what all great content marketers are doing to be successful and challenge the “norm” on marketing standard practices. Here’s are the slides from their presentation.
After hearing so many great things about @AndrewAndPete I could not miss their #CMWorld presentation. Sitting here with this huge unending smile on my face, learning about reaction spikes & the 90/10 rule, I’m beyond thrilled to be at my third @CMIContent conference!! 😍 pic.twitter.com/1oKnXRUK1z
— Kristen McCabe (@AusmericanGirl) September 4, 2019
This interactive panel discussed different ways to use original research in content, tactics for uncovering the most powerful narratives, and how to embed research into broader content strategy.
“Look for the statistic frequently quoted, but rarely supported. You’ll further your industry by creating research for that.” @crestodina
“Bust a myth with data.” @michelelinn
🔥🔥 Great stuff from this panel of experts! #CMWorld pic.twitter.com/y8dB6LHhrb
— Julia McCoy | 💥 #CMWorld Speaker ‘19 (@JuliaEMcCoy) September 4, 2019
Daniel Codella effectively teaches you to wield seven of the most powerful psychological triggers to influence your audiences in his session: Seven Psychological Triggers Every Marketer Should Master.
7 psychological traits all marketers need to know (according to @mrcodella)
– Faith in aesthetics
– Request justification
– Social proof
– Serial positioning
-The availability cascade
– Labeling #CMWorld
— Amanda Milligan at #CMWorld (@millanda) September 4, 2019
Charles Farina blew minds in his session: Advanced Content Marketing With the Google Marketing Platform.
Great tips from @CharlesFarina of @analyticspros on how to best leverage the Google Marketing Platform #CMWorld @CMIcontent #analytics #martech pic.twitter.com/kFqpMlVhtP
— MarketMuse (@MarketMuseCo) September 4, 2019
“The best form of repurposing content is personalization. Find ways to not only break up content to smaller pieces, but make the pieces for specific audience segments” – Lee Odden in his talk: Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body.
Here’s the link to an infographic containing his entire presentation.
#CMWorld Most content marketers work on story but forget to analyze content formats as part of deciding topics. Fit topics to medium. @leeodden @toprank pic.twitter.com/KUe9SrOsHs
— Christopher S. Penn (@cspenn) September 4, 2019
Aaron Orendorff taught how connecting content and commerce is the future and can drive 1,447% B2C growth.
@AaronOrendorff bringing 🔥 marketing tips at his talk with @puravidabrac “How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)”#CMWorld pic.twitter.com/EeNaAHK6dz
— Michaela Alexis Speaker #CMworld (@mickalexis) September 4, 2019
“Ask from a customer’s point of view: Do I like you? Do I trust you? Do I see you consistently, even if imperfectly?,” says Ann Handley whose lecture was full of marketing metaphors.
#CMWorld “Can I have your attention” = may I have your trust, even for a moment. Trust + affinity = relationship. @annhandley @marketingprofs pic.twitter.com/ZyudcpEewF
— Christopher S. Penn (@cspenn) September 4, 2019
This right here is what all marketing should be. @annhandley #CMWorld pic.twitter.com/iZkk8LVLmt
— Alyssa Fox (@afox98) September 4, 2019
After a long day of conferences, came the CMWorld Awards.
Here are a few moments.
We’ve been planning for over a month to give our 2019 #CMWorld Community Champion Award to @bertvanloon and @AJHuisman, and this makes me so happy. Thanks @moninaw for collaborating/conspiring on this! Backstage with the winners 😊 pic.twitter.com/al9wxy7vEr
— Cathy McPhillips (@cmcphillips) September 4, 2019
Congrats to all the @cmicontent Content Marketing Award winners! 🎉 #CMWorld pic.twitter.com/9DrnsgJS9Y
— Libris (@getlibris) September 4, 2019
2019 Content Marketing Awards Top Winners Announced Live at #CMWorld – GlobeNewswire https://t.co/ObnuY39dmY
— Tauran Luc © ツ (@luciox34) September 4, 2019
Streaming live from CMWorld: