And that’s a wrap on Content Marketing World 2019.
CMWorld 2019 has been all kinds of amazing!
Here are a few social highlights from the final day of CM World.
In the end, you’ll also find in-depth articles on some of the sessions from CMWorld 2019.
Also, Take a look at our CMWorld social roundups for Day 1, Day 2, and Day 3.
Ashley Zeckman’s presentation on Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy was one of the most engaging lectures of the day.
The key to effective nurturing of B2B influencers is to make it relevant and easy for them to collaborate with your brand. @azeckman @toprank #CMWorld pic.twitter.com/Rx1ECO1pjJ
— Lee Odden (@leeodden) September 6, 2019
Here’s Ashley Zeckman’s influencer marketing infographic for the unfortunate folks who didn’t make her presentation.
If you want to save the galaxy with #B2B #InfluencerMarketing what types of influencers should you work with? @azeckman of @toprank has it solved!
– Brandividuals
– Up and Comers
– Niche Experts
– Internal Expert
– Customers
#cmworld pic.twitter.com/uJ9de7Y0QJ— Lee Odden (@leeodden) September 6, 2019
Other tweets from today include,
Define your goals for your community clearly up front. Ask your customers what they want or need, and make sure you have a clear value prop for them. Define your KPIs and milestones. Building community take awhile, so milestones are important –@BerrakBiz #CMWorld
— Yesler (@YeslerB2B) September 6, 2019
Community building: How to handle community drama?
— uncover root cause
— ask the community member to review community guidelines
— have a 1:1 conversation
–@dshiao #CMWorld— Naren (@narenism) September 6, 2019
Stage 1 in community building: Build awareness
— constantly promote your group
— create group referral systems
— encourage activity on your community’s preferred channels
–@ErikaHeald #CMWorld— Naren (@narenism) September 6, 2019
Stage 2 in community building: Settling Period #CMWorld pic.twitter.com/BirBqgeM9s
— Naren (@narenism) September 6, 2019
Stage 3 in community building: Growing Pains: Turnover of members
New members:
-consider an official onboarding process and leader
-review community etiquette
-praise participation and directly solicit engagement
–@dshiao #CMWorld pic.twitter.com/ENi700gCCk— Naren (@narenism) September 6, 2019
Listening to the power of the micro-community with Slack and Facebook Groups feat. @alainashearer at #CMworld #cmworld2019 #fridayfeeling #FridayVibes https://t.co/qBEFIjBeDI
— Bridget Forney (@BridgetForney) September 6, 2019
Actionable insights > all the insights
“Pick one to two gems—and that’s what you focus on,” says @jacquelineloch from The @ContentCouncil #CMWorld
— Gerilyn Manago (@GManago) September 6, 2019
Here are some articles about some of the sessions from CMWorld 2019.
5 Artificial Intelligence Use Cases Marketers Must Know for High-Performing Content
Carlos Abler Details How Content Marketing Can Contribute to the Greater Good #CMWorld
Joe Pulizzi Shares His 7 Laws of Content Marketing at CMWorld 2019
April Henderson on Data-Driven, Empathetic B2B Content #CMWorld
Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology
Lee Odden Shares His Secret to Content Marketing Fitness