It’s common knowledge that Facebook posts are in the business of getting personal. As a marketer, if you’ve yet to realize this, then perhaps it’s time to step out of that large rock bubble you seem to be living inside, for some reason.
The Facebook app, however, isn’t without its share of detractors. From data privacy scandals to first amendment debates, this platform has been a magnet for controversy.
But let’s not get ahead of ourselves. Publishing shareable posts on Facebook can still pay rich dividends.
Enter the all-precious share button.
As of 2020, Facebook has about 2.60 billion monthly active users – that include 1.73 billion people who visit the platform (Facebook, WhatsApp, Instagram, or Messenger) every day to view some post on their news feed! Or maybe they’re interested in sharing.
One of the recent social media studies has placed Facebook on top of the platform popularity list, as it reaches over 60% of global Internet users – including friends and fans ready to indulge in some sharing!
Every marketer worth their salt are realizing great value too. If audiences want to share content, then it’s up to marketers to deliver it to them on a silver platter.
For starters, over 80 million small businesses use Facebook Pages to promote their products, solutions, or services to a customer or engaging material to a friend.
The best part is Facebook is one of the easiest social media marketing platforms to post your content and wow a friend or a customer. A couple of clicks here, a few taps there – and voila, you are the king of content marketing!
Well, not exactly.
A bunch of clicks and taps are definitely involved in the process if you want to share a post. But one can be excused for being confused about a few things while they post content on Facebook. And one of these could possibly end up harming your chance to make a big impact by sharing great content with friends or customers.
Now, a major reason behind why you should publish a post on Facebook is so that others are able to share it. But sometimes, there are hiccups. Maybe, you’re unable to share a post that you like. Perhaps, your friends or fans are unable to share your post.
Either way, this is a problem that needs to be immediately addressed to keep your Facebook posts shareable to friends.
We hope to give you complete clarity on why this might happen and how you can avoid it.
Before that, let’s ask ourselves a potential million-dollar question.
Why on earth should you be concerned about making your public Facebook posts shareable to friends? Even if that person is a friend you like or a customer you are eager to impress through a post, how does this help? And why should you care about someone else’s news feed?
Benefits of making a public Facebook post shareable
- Make your post more shareable through the most popular space in the digital world
- Build a business or personal networking ecosystem
- Better understand your competitors and analyze their newsfeed
- Drive traffic to your website or blog, podcast, or YouTube channel
- Educate your audience by reporting news and highlighting fake news
Now, let’s get to the meaty stuff on how to make a Facebook post shareable to your friends.
How to make a Facebook post shareable 101
- If you post or comment in a public group, your post /comment will be public and can be seen by anyone.
- Be sure of how you use the audience selector – it will use the same audience for your next post share unless you edit it.
- Changing the audience on a particular device means that it will automatically update the same on all devices when they see a post (if it’s public on mobile, the same applies to the desktop)
- If you post to someone else’s timeline, that specific user has full control over who can see or share the post (public or private).
- Your post may be visible (public) to the audience across the Facebook suite of products.
- When you tag a person in a post, the post may be visible to their friends
- Your ability to share the post will be restricted when you lock your Facebook profile.
- Review and change the privacy settings for your profile and timeline.
- You will be able to restrict the type of audience who can see your past posts.
- If you want to review your posts or check who has tagged you, visit the Activity Log page.
- You can also visit the Timeline and Tagging settings to manage how Facebook friends see your post.
Where to make your Facebook post shareable:
- Your timeline
- Timeline of a friend
- Your Facebook story
- Facebook message (through Messenger)
- Facebook Groups (as a member)
- Facebook Pages (as an administrator)
Steps to make your Facebook post shareable (existing)
It is easy to understand how to make a Facebook post shareable to your friends by following a few steps. Here’s how you do it:
1. Go to the post and click on the “three dots” on the top right corner of your post
2. Choose the “edit post” option.
3. Make your privacy setting is “public” (If it is set as “Friends,” only your Facebook friends can share it. If it is set as “Public,” then anyone can share your post.)
4. Go back to the post and click on the arrow next to “select privacy”
5. Select “Public” and click on save
Now, your existing public post is easily shareable.
Steps to make a Facebook post shareable (new)
You can manage your Facebook privacy settings to get as many people as possible to share all your new posts. Here’s how to make a Facebook post shareable if it’s new.
1. Click “what’s on my mind” on your Facebook Page and share a post – it could text, images, or videos.
2. Don’t change anything in your Facebook privacy settings unless you want to restrict who can see or share your new post – this is a default setting for your new post
3. Click on the drop-down menu option and change the privacy setting only if you decide to restrict who can see or share your new post
4. Click the arrow next to “select privacy” button
5. Submit your new Facebook post and make sure people have the option to share it
Now, your new public post is easily shareable.
Can you share a post by a Facebook Friend?
Yes – but that depends on the privacy settings of your friend’s Facebook profile. If the share button or “share now” button has been enabled, then you can easily share their posts. But if they have decided to restrict the shareability of their posts, then it is best to respect their privacy (it’s not like you have a choice anyway!).
How to make sure the post is shareable:
• Click the share button (under the post)
• Click “share now” button if you want to write a few words to introduce the post on your timeline
Can you share a post from a Facebook Page?
Yes. Anyone can see the public posts on a Facebook Page by clicking a button. People are under no obligation to click the “like” button in order to see the posts. They don’t have to tinker with their privacy settings option. The only way you won’t be able to see the page is if you are specifically blocked from accessing it!
Can you share a post from a Facebook Group?
Yes – but there are some caveats – depending on privacy settings. If it is a “public” group, then people can share a post that has been featured in the group. However, if the group is a “private” one, then you may not be able to share or even see any of their posts.
How to make sure the post is shareable:
• Join the group (if it’s a “private” group – check privacy settings) and ensure their guidelines provide the sharing option and then follow the below steps
• If it’s a public group, simply click the share button (or “share now”) under the post and make others see it
Curate top-performing posts on Facebook using Social Animal
If you want to create shareable posts on Facebook, you must make sure you have access to the deepest insights. With Social Animal, you can ace your Facebook performance by staying on top of your competitor’s posts by having access to millions of trending top performing articles, and track posts to see how people have reacted or engaged with your public or private posts.
Want to make shareable posts on Facebook? Here are 10 ways Social Animal can help
1. Unearth deep-dive engagement metrics of 100K+ pages/keywords to deliver shareable posts.
2. Know when and what to post based on the latest social engagement rates.
3. Check historical data on when a page or a keyword has had peak shares.
4. Uncover your competitor’s best-performing schedules and monitor what they’re sharing.
5. Find out what posts gets the most backlinks.
6. Reach out to the right type of influencers and get them sharing your posts.
7. Create an end-to-end POV of content traction on Facebook.
8. Analyze the kind of sentiment that attracts the most attention from people.
Social Animal empowers you to say goodbye forever to manually compiling data and make the Facebook app your marketing flagship.
Ensuring that your Facebook posts are shareable may not be on top of your social media marketing to-do list in 2020. As we’ve mentioned before, Facebook’s privacy settings are such that – by default – they make it easy to share a post. Obviously, if you troll, post toxic material, or break any guidelines of Facebook posts, then you’re likely to lose your right to use the most popular platform in the world – the way you see fit.
But if you want to make Facebook a place for your audience to find great posts, checking shareability is something that might not even cross your mind. But stranger things are known to happen in the world of social media when it comes to snatching defeat from the jaws of victory, as far as shareability is concerned. Having a share button isn’t nearly enough.
It’s better to be safe than sorry, if you want to make your Facebook content matter.
Also read: 18 Social Media Challenges Marketers Face in 2020