SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India.
And we had to see what it was all about. We set about doing just that.
One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos.
Here are the deets. From posts to tweets be on top of it all.
If you want to download entire presentations, click here.
Scroll on for key takeaways.
Here’s what Olga Andrienko had to say in her speech – “State of Content Marketing in 2020”
Key takeaways from @Olgandrienko‘s session on “State of Content Marketing in 2020”#semrushconf2019
– Perfect content length is 810 words
– Content is longer now than before
– Text should be readable by a 15yr old!And that’s how it begins!!! @semrush pic.twitter.com/9jVqVrZxkT
— SocialAnimal (@SocialAnimal_io) December 5, 2019
Can’t agree more! Personally, I’ve never been a fan of dumping marketing jargons in Content. Thanks for confirming @Olgandrienko #SEMrushConf2019 pic.twitter.com/QDtGLozKMB
— Ruchika Sharma (@Sh_ruchika) December 5, 2019
Kick off with @Olgandrienko ‘s to the point note🙌#semrushconf2019 pic.twitter.com/XEQMWncCg8
— Laxman Karthik (@iamlaxmanK) December 5, 2019
After this introductory session, the conferences split into 4 different categories and the participants were asked to choose between Topics that were based on SEO, Ads, Growth and Workshops.
Here’s the social media version of what happened in all those sessions.
Anshuman Kumar from Intuit shared Intuit’s story in his “Harnessing the power of many: co-creating an inspiring brand experience”
It was a privilege to share @Intuit’s story of self-disruption & re-imagination towards creating awesome product experiences & an inspiring culture that enables employees to do the best work of their lives & be our #brand ambassadors @IntuitIN #TogetherWeProsper #semrushconf2019 pic.twitter.com/v2Gz6Go7Bu
— Anshuman Kumar (@Anshuman_Kumar) December 5, 2019
Benu Aggarwal, Milestone focused her talk on Optimizing content for voice search & virtual assistants in the SEO stage.
Key takeaways from @benuaggarwal‘s super informative session “Optimizing Content for Voice search and virtual assistants”
– Google is your home page!
– Pay attention to your design, loading speed & mobile sites.
– Align digital assets like images with content.#semrushconf2019 pic.twitter.com/OGrbXkiaNP— SocialAnimal (@SocialAnimal_io) December 5, 2019
Voice search has slowly become the present, and is definitely the future. A great opportunity that Search marketers shouldn’t miss. Amazing session @BenuAggarwal. Your energy is infectious!
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.@semrush #semrushconf2019 #seo #searchenginemarketing @MilestoneMktg @SemlyPro pic.twitter.com/SWXXzywpiy— Surya R Pillai (@DesignfullyMe) December 9, 2019
Optimization of #content for #voicesearch & #virtualassistants by @BenuAggarwal at the #SEO Stage of #semrushconf2019 #marketing #ArtificialIntelligence pic.twitter.com/N5y5AuOGxL
— Amber Lab (@AmberLab_In) December 5, 2019
Purna Virji from Microsoft talked about “Audiences, Ads and AI: Top tips for future-proofing your PPC”
Ad Csutomizers for the win. Example travel site that dynamically changed the ad based on audience that did not complete booking their trip. Customized ad showed $120 while normal ad showed $150. CPA reduced from $88 to $80.#semrushconf2019 @purnavirji pic.twitter.com/FVzL0sTE7C
— Sameer Panjwani (@PanjwaniSameer) December 5, 2019
Too much personalization in ads?
Killer insights on PPC relatability by @purnavirji #semrushconf2019 pic.twitter.com/NpPYKEAVmP— Vedh Jagadish (@VedhJ) December 5, 2019
Vargab Bakshi from Shopify had his topic fixed on Key to scale – how to build your own business from scratch.
Take a look at few glimpse at #vargabbakshi s keynote at the most splendid global marketing event hosted in India by #SEMrush
#semrushconf2019 #digitalmarketers #startuptips https://t.co/tMsIg2DmzD
— Nidhi Pathak (@nidhipathak4u) December 6, 2019
Trust data and be analytic in your approach to take decisions. An insight shared by @vargabbakshi at @Shopify @semrush #SEMrushConf2019 pic.twitter.com/PnbNz6Uc4T
— Khushboo Chhatbar (@khush_chhatbar) December 5, 2019
Luis Rodriguez from Uber on “Applying Agile Marketing to SEO” says “Stop being obsessed with rankings and focus on user experience”
Luis Rodriguez from @Uber on “Applying Agile Marketing to SEO” – “Stop being obsessed with rankings and focus on user experience”#semrushconf2019 @semrush #seo pic.twitter.com/AP5511hBSf
— SocialAnimal (@SocialAnimal_io) December 5, 2019
What does Agile Marketing really mean? How does it work?
Here’s Luis Rodriguez from @Uber explaining it!#Semrushconf2019 #semrush #SEO @semrush pic.twitter.com/eou8jy7XQv
— SocialAnimal (@SocialAnimal_io) December 5, 2019
Designing the killer multi-channel campaign was Amy Bishop’s topic.
Next up, @Hoffman8 delivering the good on how to integrate campaigns to maximize overall returns for your digital marketing. You know you’ve got good slides when half the packed room is holding up theor phones. Cc @semrush pic.twitter.com/fWc9xKrFUk
— Michelle M (@michellemsem) December 5, 2019
Shahid Nizami from Hubspot talked about Marketing in 2020 – Why businesses should kill the FUNNEL and focus on the FLYWHEEL
Shahid Nizami, Managing Director APAC @HubSpot
headed @semrush Conference on Marketing in 2020.🤔Why businesses should kill the FUNNEL and focus on the FLYWHEEL. Mentioned, “Customer comes in the Center”.
Funnel vs Flywheel 👉 https://t.co/csyblDvlu2#semrushconf2019 pic.twitter.com/rTRjClsPbg
— MakeWebBetter |🎅XMAS SALE🎄 (@makewebbetter) December 5, 2019
Now here is @shahidnizami from @HubSpot, justifying how to “Grow Better”.
Illustrating the essentials of stepping out and Growing Better with the 4 F’s:
🧿Funnel
🧿Flywheel
🧿Force
🧿Friction#semrushconf2019 #hubspot #semrush pic.twitter.com/rutAKznjG7— CedCommerce (@cedcommerce) December 5, 2019
Meanwhile, in the SEO stage, Charmis Pala from ClearTrip focused on Conscious, focused and impactful SEO strategies.
Key takeaways from @charmispala‘s session on “Conscious, focused and impactful SEO strategies”
-You need a motive and without that your campaign will go for a toss.
– God is in the detail
– Every change you make on your site – track it!#semrushconf2019 pic.twitter.com/IojYvOntLd— SocialAnimal (@SocialAnimal_io) December 5, 2019
@charmispala talks about the 12 SERP features that brands need to optimize for based on their goals.#semrushconf2019 pic.twitter.com/CgZVy0Itq6
— Harsha Annadurai (@harshaannadurai) December 5, 2019
God is in the details!!@charmispala thanks for such a wonderful and insightful talk!!
The talk comes from the heart 🙂#semrushconf2019 #seotalk pic.twitter.com/iZIBK2OOFB
— Prasad Ajinkya (@kidakaka) December 5, 2019
And in the Online Ads stage, Gautam Shewakramani from Quora was talking about “How to be successful on Quora as a Business”
Takeaways from @gshewakr‘s session on “How to be successful on Quora as a business”.
1. The relevance of profiles that upvote an answer matters in ranking answers.
2. Observing the trends in Quora platform is the best thing for a beginner.#semrushconf2019 via @krishnarg22 pic.twitter.com/kB8BPU728V
— SocialAnimal (@SocialAnimal_io) December 5, 2019
How helps #quora to growth and expand the #business revenue?
Amazing session by @gshewakr
#semrushconf2019 pic.twitter.com/Zam9xZCuIN— Chirag Thumar (@ThumarChirag) December 5, 2019
Very educative session by @gshewakr from @Quora.
The helpful approach he mentioned is now my motto!#semrushconf2019 #semrush pic.twitter.com/MRbIXivCQs
— Krishna Rg🚀 (@krishnarg22) December 5, 2019
Praval Singh from Zoho talks about Building and scaling Product Marketing teams for SaaS companies
It was fun speaking at the #SEMrushConf2019. Thank you for all the love and the follow up questions.
Met some really interesting speakers and marketers from around the world and throughly enjoyed the conversations I had off-stage, after the session. Thank you! https://t.co/YKHWANVC6b pic.twitter.com/G9wggZfTIi
— Praval (@Praval) December 5, 2019
Here’s Neena Dasgupta from Zirca talking about Leveraging Content and Mindset to improve SEO scores
At this year’s SEMrush Marketing Show,@ndasgupta took the stage to explore how great content starts with understanding brand personas and putting mindsets before numbers. The session received generous retweets from industry folk #Zirca #LetsTalkContent pic.twitter.com/HThCn1g8Ym
— ZIRCA (@ZircaDigital) December 6, 2019
Logical approach to running a content strategy by @ndasgupta at #semrushconf2019 pic.twitter.com/akzjhU5HKO
— Mahima Kini (@Mahi2weets) December 5, 2019
Here’s @ndasgupta explaining how consumer behaviour has changed overtime.
Key takeaway: Every interaction can turn into a transaction.
Image1 – Past
Image2 – Present pic.twitter.com/NWT273yXtL— SocialAnimal (@SocialAnimal_io) December 9, 2019
Craig Campbell shares case studies to help understand Affiliate Marketing better.
🎉Cheers to @craigcampbell03 for sharing the most insightful case studies on Affiliate marketing.#seo#semrushconf2019 pic.twitter.com/nCa7vFL6hg
— SocialAnimal (@SocialAnimal_io) December 5, 2019
And the session at the #SEO stage has started
.@craigcampbell03 has started to share his valuable insights with an introduction of how the audience considers him as SEMrush employee but he is not the one, he is an independent international SEO#semrushconf2019 pic.twitter.com/9uLLLbgdu3— Parth Suba (@parthsuba77) December 5, 2019
Video at Scale: How to use Youtube to grow your marketing funnel was Claire Drumond’s topic.
YouTube for marketing by @claire_drumond
Make YouTube a part of your storytelling through the customer journey! #semrushconf2019 #semrush pic.twitter.com/2DsnxgsK2k— Arun Pillai (@_arun_pillai_) December 5, 2019
4 types of @youtube content. @claire_drumond #semrushconf2019. Excellent presentation on the mostly ignored video marketing. @semrush pic.twitter.com/xNn4fH9CNd
— Macronimous.com (@macronimous) December 5, 2019
Ravi Bhushan concentrated on “The art of handling SEO at a scale”
5 Foundational pillars of SEO
> Content
> Product Efficacy
> Performance
> Linking
> Mobile First— Ravi Bhushan (@ravibhu) December 5, 2019
How to build SEO culture in your company
> Evangelize about SEO importance in company
> Focus on execution rather than over planning. Google is not going to crawl your plan sheet.
> Have deeply thought incentives (rewards and recognition) for folks responsible for organic growth— Ravi Bhushan (@ravibhu) December 5, 2019
If your house is not in order there is no point working on advanced topics. First make sure that your
> Crawling is healthy
> Sitemaps are indexed adequately
> site is mobile ready
> page performance is best in class#HygieneIssuesInSEO— Ravi Bhushan (@ravibhu) December 5, 2019
Key takeaways from @ravibhu‘s enlightening session in #semrushconf2019
-Write user engaging content. Scatter it throughout the site. Interlink it.-Pillars of seo are Content, Product efficacy, Performance, Linking, Mobile first
-Study your site just like studying competitors pic.twitter.com/XnQZp3XnAf
— SocialAnimal (@SocialAnimal_io) December 9, 2019
Aleyda Solis’s session was on “Youtube Optimization Practical tips”.
To view all her slides from the presentation, click here.
YouTube Optimization Tips for SEOs – my slides from #semrushconf2019 🙌⭐️🎥👩🏻💻 https://t.co/r93m9TlSlj pic.twitter.com/K2z0O8Wyt4
— Aleyda Solis (@aleyda) December 5, 2019
@semrush @aleyda @YouTubeIndia @YouTube #Semrushconf2019 #YouTube #DigitalMarketing Fantastic & most powerful tips👉 YouTube SEO: Top Tips to Optimize Your YouTube Videos by Aleyda Solis pic.twitter.com/QO7y4KBGVu
— Right Info (@RightInfoMedia) December 5, 2019
Michelle Morgan from Clix Marketing says It’s not leads that generate revenue – it’s the sales! in her presentation titled “Lead Generation strategies to maximize revenue”
Marketers should not forget common sense: interesting data on Lead Gen Forms, MQLs and SQLs One of the best presentations at #semrushconf2019 @semrush by @michellemsem from @ClixMarketing pic.twitter.com/Iq7OfVQRg4
— Abhijit Panda (@abhijitpanda) December 5, 2019
It’s not leads that generates revenue – it’s the sales! Leads aren’t the KPIs, sales is! @michellemsem #semrushconf2019 #semrush pic.twitter.com/JWlWW0rB3m
— Arun Pillai (@_arun_pillai_) December 5, 2019
Here’s some stuff from Instagram.
View this post on Instagram
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SEMrush Bengaluru crew! #semrushconf2019 #msftads #microsoftlife #microsoft #microsoftindia #semrush
And here’s us having fun at one of the most fabulous conferences ever!
This one’s for the goodies!#semrushconf2019 pic.twitter.com/Dr6bW9ktNJ
— Sowndarya Kishore (@sowndaryakish) December 5, 2019
With @claire_drumond #semrushconf2019 pic.twitter.com/AIl4lCOVCN
— SocialAnimal (@SocialAnimal_io) December 5, 2019
The day was full of learning and networking and here’s one last tweet that sums up the day.
It’s a wrap of the #SEMrushConf2019 in India ✨🇮🇳 It was an amazing day and we enjoyed every minute of it! It was a great pleasure to meet everyone! Huge thanks to all the speakers, partners and attendees! It was a blast 🙏 THANK YOU! pic.twitter.com/VLxuvyABCT
— SEMrush (@semrush) December 5, 2019
