75+ Inspiring Social Media Quotes from Top Marketers

In case you need any proof that social media might be your number one priority as a digital marketer, here are a couple of staggering stats. This year, nearly 48.3 percent of the global population were social media users (expected to increase to 56.7 percent in 2025). According to a recent Digital 2020 Global Statshot...

In case you need any proof that social media might be your number one priority as a digital marketer, here are a couple of staggering stats.

This year, nearly 48.3 percent of the global population were social media users (expected to increase to 56.7 percent in 2025).

According to a recent Digital 2020 Global Statshot Report, the typical user ends up spending about 15% of their human existence on social media channels.

Globally, social media usage has jumped by more than 12% in the past 12 months!

So, to jumpstart your enthusiasm for social media marketing , here are:

75 Inspiring Social Media Quotes from Top Marketers

From the mind of Seth Godin

Entrepreneur, Best-Selling Author, and Speaker

“Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.”

“How dare you settle for less when the world has made it easy for you to be remarkable?”

“Build it, and they will come only works in the movies. Social media is build it, nurture it, engage them, and they may come and stay.”

“In a busy marketplace, not standing out is the same as being invisible.”

“Permission marketing turns strangers into friends and friends into loyal customers.”

Let’s listen to this Guy Kawasaki

Marketing Specialist, Author, and Venture Capitalist

“Starting a community is like getting a puppy: it sounds like a good idea in the beginning, but you have to clean up after it and train it. Also, when it grows up, it may no longer be cute.”

“Social media enables a small business to earn eyeballs and ears.”

“Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff.”

“If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.”

“Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.”

Before social media, there was David Ogilvy

Advertising legend

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”

“Products, like people, have personalities, and they can make or break them in the marketplace.”

Mr. content consistency – Neil Patel

Best-selling author and top influencer

“Create content that teaches.”

“If your post gets a lot of traffic, social shares and comments, the blog owner will most likely accept guest posts from you again..”

“SEO is a race, not a sprint.”

“People aren’t signing up to your list because they like you. They’re signing up because they believe you can help them with their problem.”

“Great marketers think in terms of growth of networks.”

Betting on the wisdom of Rand Fishkin

Entrepreneur, influencer, and SEO Thought Leader

“If you’re an agency, if you’re a consultant, your clients are almost certainly saying, “Hey, where can we pull back and still get returns on investment?” And I think one of the important points is not to cut with a chainsaw.”

“Keyword matching still more important we think on YouTube than it is in classic Google search.”

“One of the problems that we see is that a lot of brands think, “All my links about my brand should always go to my homepage.” That’s not actually the case. It could be the case that you actually want to find, hey, maybe we would like our Facebook page to rank higher.”

“Living the lives of your customer/audience is a startup + marketing cheat code.”

“Whatever kind of marketing you’re doing will improve if you live the lives of your customers and their influencers.”

Killer social media inspiration from Joe Pulizzi

Entrepreneur, Speaker, Author, and Podcaster

“The easiest way to turn off your community members is to broadcast the same message across multiple channels.”

“When you’re creating content and you’re getting feedback from the audience it allows you to hone your vision.”

“It’s next to impossible to truly be a thought leader in your industry without a killer blog, a thoughtful book, and a speech that rocks.”

“Sharing personal stories really tears down walls.”

“Loosen up. Authenticity trumps perfection when connecting with readers.”

Hearing it from Ann Handley

Keynote Speaker and Digital Marketing Pioneer

“In an online world, our online words are our emissaries; they tell the world who we are.”

“Assume the reader knows nothing. But don’t assume the reader is stupid.”

“My entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my field.”

“The notion of brevity has more to do with cutting fat, bloat, and things that indulge the writer and don’t respect the reader’s time.”

“No business truly sells to another business; we all sell to people.”

And then there was Gary Vaynerchuk

Serial Entrepreneur, Best-Selling Author, and Top Influencer

“Most businesses are not playing the marathon. They’re playing the sprint.”

“Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple.”

“Social media requires that business leaders start thinking like small-town shop owners.”

“We are going to live through a devastating social media bubble.”

“Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose.”

Best of the rest of

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin, B2B Content Marketing Strategist

“Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman, Author

“Going viral is not an outcome; it’s a happening.” – Lori Taylor, Social Media Consultant

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Author

“Content is fire. Social media is gasoline.” – Jay Baer, Content Marketing Expert

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, Founder – Amazon

“Social media is about the people, not about your business.” – Matt Goulart Founder – Ignite Digital

“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder – Marketoonist

We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, Startup Advisor and Investor

“Social media creates communities, not markets.” – Don Schultz, Researcher and Professor

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook, Founder – Intuit

“Social media is neutral but is best put to work in the service of building a better world.” — Simon Mainwaring, Brand Futurist

“What used to be cigarette breaks could turn into social media breaks as long as there is a clear signal and IT isn’t looking.” – David Armano, Intrapreneur and Advisor

“I realize everybody is telling you social media is a unicorn, but maybe it’s just a horse?” – Jay Baer, Growth Expert and Speaker

“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust – Malorie Lucichm, Head Tech Communications – Pinterest

“Turn prospects into customers by meeting their expectations when they click on your ads.” – Mari Smith, Social Media Thought Leader

“If content is king, then conversion is queen.” – John Munsell, CEO – Bizzuka

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan, CEO – Owner Media Group

“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, CMO – GasBuddy

“People don’t care about what you say, they care about what you build.” – Mark Zuckerberg, Founder – Facebook

“The first rule of social media is that everything changes all the time.” – Kami Huyse, Author

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner, Social Media Specialist

“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans.” – Alexis Ohanian, Entrepreneur and Investor

“What makes social media work is actually having something to say.” – Steven Levitt, Author

“Social media is more like a telephone than a television.” – Amy Jo Martin, Author and Speaker

“The secret to social media success is to think and act like a member first, and a marketer second.” – Mari Smith, Social Media Thought Leader

“Social marketing eliminates the middlemen.” – Bryan Weiner, CEO – Profitero

“Provide for the people and the people will provide for you.” – Matt Goulart Founder – Ignite Digital

“Give everyone the power to share anything with anyone.” Mark Zuckerberg, Founder – Facebook

“How and who you add determines what Twitter will become for you.” – Laura Fitton, Founder – Twitter App Store

“LinkedIn is a channel to increase, not a tool to replace, your networking efforts” – Viveka vonRosen, Cofounder – Vengreso

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional marketers.” – Erik Qualman, Author

“Social media is about sociology and psychology more than technology.” – Brian Solis, Digital Anthropologist

“Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer, Author

“Don’t use social media to impress people; use it to impact people.” – Dave Willis, Author and Speaker

Also read: The Ultimate List of 101 Social Media Terminologies You Must Know


Social media can be a marketer’s greatest ally. But one could argue that there’s so much focus on social media performance that it is easy to get distracted from prioritizing the right goals. Sometimes, it seems almost chaotic.

In such cases, we hope we could help you get a little clarity through these social media quotes from those who have been there and done that.

You might also like: The Ultimate Guide For Social Media Etiquette

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Christy Bharath is a writer, with 13+ years of content marketing and branding experience. He helps clients tell their stories across industries like Banking, Retail, Healthcare, IT Services, etc. He also trains writers to help them generate authentic and creative content. Christy is a birdwatcher, and he tweets @contentbirder.