Social media roundup & Key takeaways from CM World 2020: Day 3

Day 3 of CM World was a blast! Here are key instances from all the keynotes of Day 3 of CM World.

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Social media roundup & Key takeaways from CM World 2020: Day 1
Social media roundup & Key takeaways from CM World 2020: Day 2

The first keynote was by Ann Handley (Chief Content Officer, MarketingProfs) with her very lively keynote: Precedented: 5 Principles of the Last Chaotic 10 Months That Are the Very Key to Content Marketing Success in the Next 10 Years

@marketingprofs's 5 principles inspired by the past 10 months that'll build Golden retriever loyalty:
1. The toilet paper principle – short term thinking vs long term thinking
2. The zoom mullet paradox – look 1 way in 1 perspective,but differently in other perspectives#cmworld

— SocialAnimal (@SocialAnimal_io) October 15, 2020

There was so much advice packed into @annhandley's keynote that towards the end, I thought, "A summary would be really nice."

I turn my head, turn back and WHA-LA! Ann presents her summary slide. It's like she read my mind.

FABULOUS keynote, Ann! #CMWorld pic.twitter.com/DcRN4hNEAR

— Dennis Shiao ✍️ (@dshiao) October 15, 2020

A recap of the 5 current content tips @MarketingProfs shared at #cmworld today. Thank you Ann! pic.twitter.com/z43HEMiF76

— Nancy Harhut (@nharhut) October 15, 2020

Day 3 of Content Marketing World started with my new idol @MarketingProfs, who ended her “Precedented” keynote focused on learnings for marketers during these times by saying “the new normal might just be normal through a new pair of eyes.” 👏🏼 #CMWorld

— Sally Stearns (@sallystearnsc) October 15, 2020

The second session was by Christine Carter and it was titled Creating Authentic Content for a $1.5 Trillion Audience

"What is it about black millenial women that makes them so influential?" – @cmichelcarter

Well take a look. #cmworld https://t.co/BJGiVxBRqB#CMWorld pic.twitter.com/7rwBXlDT8F

— SocialAnimal (@SocialAnimal_io) October 15, 2020

Are you connecting with Black millennial moms? They're an important purchasing-power influencer group that seeks out companies and products that help them live their best life, identifies/starts trends and recommends brands they truly believe in. @cmichelcarter #CMWorld pic.twitter.com/cDs6agTlre

— Jill Golden (@_goldengrams) October 15, 2020

Why you should be paying attention to #millennials, especially #Blackmoms, per @cmichelcarter. #CMWorld #representation #dei #diversityincontent pic.twitter.com/GZKDYrWubj

— The Word Factory | Brand Journalism | Coaching (@Word_Factory) October 15, 2020

Next up was Pam Didner with 3 Trends You Can’t Ignore As a Content Marketer

A.I. still needs humans. Yes, yes it does! @PamDidner #CMWorld pic.twitter.com/BnFpnEdtN4

— Pamela Muldoon (@pamelamuldoon) October 15, 2020

@PamDidner's 3 Trends you can't ignore
1. Artificial intelligence
2. Voice search
3. Access technology in smaller devices#cmworld

— SocialAnimal (@SocialAnimal_io) October 15, 2020

Layer new trends on top of marketing fundamentals. Use AI to help you achieve your goals and connect with customers in new, effective and efficient ways. AI can help you improve processes and alleviate tedious tasks so you can focus on strategic work. @PamDidner #CMWorld pic.twitter.com/ZyRfIdQFwF

— Jill Golden (@_goldengrams) October 15, 2020

Wearable tech challenges marketers to present content for small devices. Logical information flow and design are critical. Understand that user interaction with wearables is very short. @PamDidner #CMWorld

— Rachel Mann (@rachelizmann) October 15, 2020

Embracing the Non-Binary Marketing Mindset by Christi Olson (Head of Global Media, Microsoft Advertising) & MJ DePalma (Head of Multicultural & Inclusive Marketing, Microsoft Advertising) was very relevant and engaging especially in these times.

in case you're wondering what #binary means. You may be unintentionally leaving people OUT by trying to lump them IN to a binary worldview. @MJDePalma @ChristiJOlson #cmworld pic.twitter.com/Wo3mLZySof

— The Word Factory | Brand Journalism | Coaching (@Word_Factory) October 15, 2020

According to @microsoft speakers, MJ DePalma and Christi Olson, 64% of people said they are more trusting of brands that represent diversity in ads. Anyone else wondering what the other 36% trust? What the 36% think about brands that represent diversity in ads? #cmworld

— Michelle Park Lazette (@mp_lazette) October 15, 2020

"Nothing about us without us" @MJDePalma when talking about designing ideas for inclusiveness. Have the members of the audience in the room when ideating. #CMWorld pic.twitter.com/h3Q7fu2sbu

— Pamela Muldoon (@pamelamuldoon) October 15, 2020

A.Lee Judge’s Be Content was inspiring and full of quotable quotes. Don’t believe us? Take a look.

@ALeeJudge "Be the content that others consume" – Great opening!!#CMWorld

— SocialAnimal (@SocialAnimal_io) October 15, 2020

.@ALeeJudge tells #cmworld attendees to not be Joe at Acme, but Joe the content marketer, building one's personal brand. It's impt to keep the emphasis on YOU in your social handles, too. You cld lose an entire audience if you leave a co & need to start anew with another handle.

— Michelle Park Lazette (@mp_lazette) October 15, 2020

The big question from @ALeeJudge
Which side of the content do you want to be on?

Remember that people want to interact with people who share their interests. #cmworld#contentmarketing pic.twitter.com/mDdZWwOR33

— HeidiCohen – Top Global Marketer (@heidicohen) October 15, 2020

One of the most awaited keynotes came next. Comedy, Trust, and Diversity in Content by W. Kamau Bell

Fun with @wkamaubell closing out #CMWorld. 3 takeaways:
– brands have humans behind them, show it
– audience comes from everywhere (for him, even via The View & Terry Gross)
– is #2020 good for comedy? Example of #SNL writer's room asking "how do you outdo this?" pic.twitter.com/Or4lh1l9GW

— Penny Gralewski (@virtualpenny) October 15, 2020

Great advice from @wkamaubell: “Never tweet angry.” 👍😂 #CMWorld @Robert_Rose @CMIContent @SEPCO pic.twitter.com/gxHyD2mG4x

— Lori Ditoro (@LoriDitoro) October 15, 2020

I really like the reminder from @wkamaubell on how it took Jon Stewart 2.5 years to mold The Daily Show into the show he wanted.

This is important for us to remember in our roles as marketers: It will feel like an uphill battle but you have to bring your value. #CMWorld

— Berrak "Sparkling Consequences" Sarıkaya (She/Her) (@BerrakBiz) October 15, 2020

AND LASTLY!

Dear Content Marketing World, thank you for an amazing 10 years. Here's to whatever the next decade holds! 🥂 #CMWorld pic.twitter.com/6x4QeBoUgm

— Content Marketing Institute (@CMIContent) October 15, 2020

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