Category

Content Marketing

Category

Marketers and content creators use a lot of tools to research, produce, monitor and amplify online content. And, if you are a person who’s directly or indirectly involved in any of the above-mentioned processes, you will be familiar with Buzzsumo. BuzzSumo provides social listening, content research, link research and influencer search all in one place. It is for this that the tool is popular and is well sought. But Buzzsumo’s price isn’t exactly budget-friendly. Here…

Content marketing this day is undeniably taking precedence as the most preferred form of marketing. 90% of businesses are already using content marketing to generate inbound leads. Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories. So, what is content marketing? Content marketing is focused on creating, publishing, and distributing content for a targeted set audience across the web. The importance…

The marketing industry is evolving big time and has been adapting to a lot of changes in the past decade. Traditional marketing is no more the only marketing option, particularly for companies whose audience is the millennials. These brands are choosing content marketing which aids them in interacting with their clients and helps build a good relationship via their online content. Content marketing has proved to be more effective than traditional marketing and the $300…

Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever.  This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes causing a ripple effect that impacted almost every single brand and business. The coronavirus pandemic quickly became one of the most talked-about topics on the internet.  As…

Content curation is definitely a good technique to grow your audience and keep your social media feed active.  In 2020 it is going to get better with automation carrying most of the load that exhausts marketers. Millions of articles are being published on the internet on a daily basis.  To sift through this huge number of articles and finding the perfect ones that match the interest of your audience is no easy job.  What if…

In this blog post, we’ll look into what sentiment analysis is and how with the right sentiment analysis tools you can, Define your future marketing strategies Improve your customer’s experience with your brand Determine brand reputation And much more. Everyone knows that all online communication happens via text – Emails, Social media posts, tweets, live chats and so on. And, each text carries a sentiment. Now think about the amount of textual data produced every…

Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So here are 13 predictions from experts on everything that has to do with content marketing. Content writing to change to…

Targeted advertising uses granular details such as age, gender, or past purchases to find the right audience for the right product. However, that idea leaves much to be desired. Because even if you target an ad properly, it’s meaningless if that ad isn’t personalized.  The Internet is a noisy place these days. I liken it to walking down the street in a busy market, with hawkers yelling at you from every corner. Sure, maybe a…

SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India. And we had to see what it was all about. We set about doing just that. One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos. Here are the deets. From posts to tweets be on top of it all. If you want to download entire presentations,…

Major news channels like FoxNews, MSNBC, and CNN rely on social shares on their news articles and video clippings to act as sources of information to millions of people. But, stories they see depend on the news outlet they read and follow. In the past year, political news has become more divisive and biased. Recently, President Donald Trump rallied against tech companies for not promoting news sources equally. This caused us to wonder, is there REALLY a measurable…