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Content Marketing

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Ever heard of this joke? “I have to break up with you. We’ve connected on so many platforms-Facebook and Twitter-but I just don’t feel LinkedIn.” – Derek Kessinger The funny bone can be a short-sighted thing. When you think about it, coming up with good jokes is not the easiest thing. But if you have a knack for storytelling and a good sense of humor, you’ll be able to improve your content marketing strategies considerably. Wonder why?…

There’s an overwhelming number of news outlets everywhere you look – online, print media, television, and the radio. And with the rise of the Internet, people are abandoning traditional forms of media as they head online to satiate their needs digitally, to see the happenings in and around them. This is the age of digitization and digital solutions have made our lives way more convenient than it was ever. And, Application Programming Interfaces (APIs) which…

We’re all still reeling from the rampage of Covid19 and even though the end seems closer, things will never be the same. It’s not business as usual. The pandemic has affected us all negatively and there’s only one thing you can do if you want your business to survive in a post-pandemic world. Rethink your marketing strategy. Why? Because people no longer care about businesses sneaking in ads everywhere. Consumers have adapted themselves to support…

It’s always the same story for many marketers. You’re looking through your social media feed and sure, it’s engaging. People like and comment on your posts and every once in a while, you find that someone shares a post of yours to their profile or on their stories. But, Is that enough? Somehow, it feels like you’re missing something. You head on over to your competitor’s social media page and there you see it. Post…

Heidi Cohen, a marketing influencer, once described content aggregation in its simplest form as “the collection of information based on a common topic involving one or more related keywords.” If you’re a modern marketer, this probably sounds very familiar. After all, aren’t the content marketing journeys that you create based on a bunch of keywords in one place? Isn’t your content related to some part of your business or a current market opportunity? For instance,…

Ever since its creation in 2005, YouTube has dominated the online video scene and has proven to be a very effective marketing tool. With videos on everything under the sun, one can see why YouTube is the second most visited site, only after Google. Is YouTube marketing for you? The answer is a resounding yes! YouTube marketing is great for anyone looking to expand their own network and advertise their business. As mentioned before, YouTube…

Content marketing and its benefits are obvious; and to be precise, it is pretty much a strategy of a company to promote its brand, products, and services. Content marketing simply means you need to market your business using an online and offline medium. In other words, content is the vehicle that drives the conversation. Content marketing does not only help the business to stand out from the crowd but also to get noticed by potential…

“I wish there were more content” isn’t something that anyone in your brand’s online audience might be thinking right now. Can they even stay online without receiving content, as advised by their Amazon Alexas or your delicious website cookies? Every day, they are served content that is not just personalized but engaging. Marketers are already aware of that. If not, we’d hate to break that bubble, but that’s how things are – unless your content marketing…

We’ve all heard it before – content is king. It’s the reason why businesses and their marketing teams put in so much effort creating blog posts, e-books, white papers, case studies and more. A picture may be worth a thousand words but when it comes to business, nothing beats some good, old-fashioned writing! Why your business needs a content marketing strategy High-quality content is always an asset to your brand. However, even the best content…

Content Ninjas is a series for content marketers by content marketers. It aims to help fellow marketers grow by showcasing the experiences and lessons from thriving marketers and thought leaders. Kelsey (Meyer) Raymond is the CEO of Influence & CO, a results-driven content marketing agency. Follow her on Twitter and LinkedIn. Check out her interview below. 1. What is your background, and how did you first get involved with content marketing? I started my content…