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Content Marketing

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As a marketer, it’s important to be able to track your SEO so you can evaluate your website’s success. After all, there’s no point investing all that time, money, and effort into creating and maintaining an SEO plan if you can’t even be sure that you’re getting a return on your investment. This article takes a look at how tracking keywords leads to SEO success. In it, you will learn why keyword tracking is important,…

Are you writing blog after blog, day after day, only to go unrecognized? Is your content marketing not getting the attention it deserves? You keep refreshing your page, but alas, there aren’t any new clicks, subscribers, or shares. Do you want to throw in the towel and call it a day? But don’t give up just yet. There might just be a way to fix this. And the best part is, the answer could be…

One of the most straightforward explanations of what cornerstone means is “something of great importance that everything else depends on.” For a brand looking to carve a niche in the content marketing market or increase customer engagement in the digital world, a cornerstone article can be the lifeline of their momentum. Cornerstone articles don’t sweat the small stuff. They aren’t random blog posts. It’s the crème de la crème of brand awareness. It comprises all…

“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” – Charles F. Kettering It makes sense, doesn’t it? Now, you may wonder who on earth is Charles Kettering, but that’s probably because you haven’t done your marketing research about the evolution of General Motor’s automotive technology. He was one of their iconic inventors. And he’s not the only one who needed to rely…

Back in the day, content ROI used to be one of marketing’s best-kept secrets to success. Finding out what content worked and what didn’t was like searching for a needle in the haystack. Even when you managed to work it out, sharing it with the rest of the company in a streamlined manner was next to impossible. Of course, all that has changed – with the rise of digital content. Today, content is an omniscient…

Halt your high-frequency digital marketing campaigns right now! Well, don’t be alarmed. Here’s why you must stop your incessant online ads and posts. Over 63% of consumers are super annoyed when you bombard them with generic content. They avoid clicking on your emails, blog posts, ads, and social media content. Some opt-out of email and newsletter subscriptions, while some flag your emails and social media content as spam or irrelevant. You pound them to the…

What is attraction marketing? It isn’t exactly breaking news that the purpose of all content marketing efforts is to attract the audience. So, when you first hear of ‘attraction marketing,’ you might think to yourself, “Well, duh. Isn’t that what is good for business?” To succinctly put it, attraction marketing is the coming together of your content marketing activities to sell them your brand story, rather than a product or service. Similar to other content…

Content Ninjas is a series for content marketers by content marketers. It aims to help fellow marketers grow by showcasing the experiences and lessons from thriving marketers and thought leaders. Vinay Koshy is the Founder of Sproutworth and he connects entrepreneurs and B2B Brands with dream clients using interviews, data and empathy. Follow him on Twitter and LinkedIn. Check out his interview below. 1. What is your background, and how did you first get involved…

Day 3 of CM World was a blast! Here are key instances from all the keynotes of Day 3 of CM World. You may also like,Social media roundup & Key takeaways from CM World 2020: Day 1Social media roundup & Key takeaways from CM World 2020: Day 2 The first keynote was by Ann Handley (Chief Content Officer, MarketingProfs) with her very lively keynote: Precedented: 5 Principles of the Last Chaotic 10 Months That Are…

It’s Day 2 of CM World and our spirits are soaring with all the keynotes that were lined up. Here’s a social roundup and key takeaways from DAY 1 of CM World. Here are some quotes from key note speakers from Day 1 of CM World. Now let’s dive into the social shenanigans (and key takeaways, of course!) from Day 2 of CM World. The first keynote of the day was by Melanie Deziel (Chief…