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Content Marketing

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Introduction Have you been able to meet your writing goals in 2020? If your answer is a big fat NO, you should know that you’re not alone. This year has been a strange one for writers and bloggers, and that’s putting it nicely. From holding on to jobs to finding new clients, the pandemic has made it challenging for some of you to sustain an income and hone your crafts. Some may argue that things…

Do you publish dozens of articles weekly but don’t drive enough traffic to your website? The chances are you have chosen the wrong content writing strategy. Fortunately, this mistake can be easily fixed. Today, we will talk about the most effective content strategies and try to find out why your current approach doesn’t work. Are you ready to discover new ways to boost your organic traffic? Let’s get started. Leverage storytelling Today everyone talks about…

After reading tons of articles, researching online, speaking with your professional peers, you’ve come to the conclusion you would want to invest in content marketing. Bravo! Pat on your back for taking the right decision. Your business will definitely bless you with dollar rains if you nail the content strategy right. Here comes the next paramount question. Did you decide you want to go with short form or long form content to promote your business?…

Are you awake at the wee morning hours, waiting for a glimpse of the engagement and traffic your content has generated? Or are you frustrated with the minuscule engagement your blog has garnered? Are your CMO and CEO unhappy with the ROI and the stagnant sales funnel? Stop fretting. Even if your content is excellent, with all the right winning ingredients, the chances are that it isn’t amplified and marketed enough to reach a broader…

If you are passionate about growing your business, then this post will add fuel to your entrepreneurial zeal. Content Marketing. Rings a bell? Everyone is talking about content marketing, but you are unsure if it is right for your business. The marketing truth is, today, every business needs a great content strategy. You could be building software for tech geeks or brewing a café in downtown or planning to open skincare retail down the block;…

Marketers and content creators use a lot of tools to research, produce, monitor and amplify online content. And, if you are a person who’s directly or indirectly involved in any of the above-mentioned processes, you will be familiar with Buzzsumo. BuzzSumo provides social listening, content research, link research and influencer search all in one place. It is for this that the tool is popular and is well sought. But Buzzsumo’s price isn’t exactly budget-friendly. Here…

What are the types of content you share on your social media profiles? Is it all your own? If Yes, then that needs to change. Why? Because everyone needs and will crave for a little bit of variety. So what should you do? Simple. Share content that is not your own. Show your followers that it’s not always about you and you care about what they like and don’t like by sharing unique content. This…

Content marketing this day is undeniably taking precedence as the most preferred form of marketing. 90% of businesses are already using content marketing to generate inbound leads. Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories. So, what is content marketing? Content marketing is focused on creating, publishing, and distributing content for a targeted set audience across the web. The importance…

The marketing industry is evolving big time and has been adapting to a lot of changes in the past decade. Traditional marketing is no more the only marketing option, particularly for companies whose audience is the millennials. These brands are choosing content marketing which aids them in interacting with their clients and helps build a good relationship via their online content. Content marketing has proved to be more effective than traditional marketing and the $300…

Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever.  This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes causing a ripple effect that impacted almost every single brand and business. The coronavirus pandemic quickly became one of the most talked-about topics on the internet.  As…