“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.” – Charles F. Kettering It makes sense, doesn’t it? Now, you may wonder who on earth is Charles Kettering, but that’s probably because you haven’t done your marketing research about the evolution of General…
Back in the day, content ROI used to be one of marketing’s best-kept secrets to success. Finding out what content worked and what didn’t was like searching for a needle in the haystack. Even when you managed to work it out, sharing it with the rest of the company in a streamlined manner was next…
Halt your high-frequency digital marketing campaigns right now! Well, don’t be alarmed. Here’s why you must stop your incessant online ads and posts. Over 63% of consumers are super annoyed when you bombard them with generic content. They avoid clicking on your emails, blog posts, ads, and social media content. Some opt-out of email and…
What is attraction marketing? It isn’t exactly breaking news that the purpose of all content marketing efforts is to attract the audience. So, when you first hear of ‘attraction marketing,’ you might think to yourself, “Well, duh. Isn’t that what is good for business?” To succinctly put it, attraction marketing is the coming together of…
Content Ninjas is a series for content marketers by content marketers. It aims to help fellow marketers grow by showcasing the experiences and lessons from thriving marketers and thought leaders. Vinay Koshy is the Founder of Sproutworth and he connects entrepreneurs and B2B Brands with dream clients using interviews, data and empathy. Follow him on…