Content Marketing World 2020: Day One – 5 Unique and Must-attend Sessions

It’s THAT time of the year again! It’s CM WORLD time!!! Content Marketing Institute is celebrating 10 years of CM world and this time, owing to the pandemic, it’s 100% virtual! A giant salute for the CM World for not letting the Covid19 pandemic dampen their spirits. They’ve put together an awesome agenda with AMAZING...

It’s THAT time of the year again!

It’s CM WORLD time!!! Content Marketing Institute is celebrating 10 years of CM world and this time, owing to the pandemic, it’s 100% virtual!

A giant salute for the CM World for not letting the Covid19 pandemic dampen their spirits. They’ve put together an awesome agenda with AMAZING speakers, some who we can’t wait to listen to!

Before we jump into the list of must-attend sessions, here are a few tips for you to choose between sessions (coz there are sooo many, also you can still view them all since they’re all recorded)
Remember: Don’t just pick sessions with your favourite speakers.

1. Think about your or your brand’s goals for the rest of the year and the next. Pick sessions that align with these goals.

2. Pick topics that you don’t know about within your niche and want to learn more.

3. Identify and choose topics that you already know something about but want more expert advice.

4. And lastly, consider sessions outside your area of interest or expertise to learn something brand new.

Now let’s get to the list.

You might also like to check out this Twitter list of ALL the CM World speakers compiled by Content Marketing Institute.

1. Architecting Desire: A New Strategy for Content Marketing for the Next Ten Years

Speaker: Robert Rose (Chief Strategy Advisor, Content Marketing Institute)

Date: Tuesday, October 13

Time: 10:15am – 10:45am EDT

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Follow Robert Rose on Twitter.

2. Courageous Content: 6 Ways to Get Noticed Amidst the Noise
Speaker: Jay Baer (Founder, Convince & Convert)

Date: Tuesday, October 13

Time: 12:30pm – 1:00pm

Pass Type: All Access Virtual, Virtual, Virtual Plus – Get your pass now!

Session Type: Keynote

Audience Level: Intermediate

Follow Jay Baer on Twitter.

3. Human Connections in a Digital World: Discover the Strategies That Define Successful Digital Brands
Speaker: Paige O’Neill (Chief Marketing Officer, Sitecore)

Date: Tuesday, October 13

Time: 1:30pm – 2:00pm

Pass Type: All Access Virtual, Virtual, Virtual Plus – Get your pass now!

Session Type: Keynote

Audience Level: All

Follow Paige O’Neill on Twitter.

https://twitter.com/paige_oneill/status/1095826917519847424

4. Speaking Truth to Power
Luvvie Ajayi Jones (New York Times Bestselling Author)

Date: Tuesday, October 13

Time: 2:00pm – 2:45pm

Pass Type: All Access Virtual, Virtual, Virtual Plus – Get your pass now!

Session Type: Keynote

Audience Level: All

5. Binge marketing: A Practical Guide to Building Your Brand With Serial Content
Speaker: Carlijn Postma (Founder & Partner at The Post – Content marketing strategist, The Post)

Date: Tuesday, October 13

Time: 2:45pm – 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus – Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Follow Carlijn Postma On Twitter.

If you have not registered to attend CM World, register now: Click here to register.

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Sowndarya Kishore is a Content Marketer at Social Animal. A marketer by day and a reader by night, she loves to discuss herself in the third person. Follow her on Twitter.