Content marketing this day is undeniably taking precedence as the most preferred form of marketing. 90% of businesses are already using content marketing to generate inbound leads. Many of your competitors would have shifted to content marketing and by now they might even be creating content on their success stories. So, what is content marketing?…
The marketing industry is evolving big time and has been adapting to a lot of changes in the past decade. Traditional marketing is no more the only marketing option, particularly for companies whose audience is the millennials. These brands are choosing content marketing which aids them in interacting with their clients and helps build a…
Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever. This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes causing a ripple effect that impacted almost…
Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So…
Targeted advertising uses granular details such as age, gender, or past purchases to find the right audience for the right product. However, that idea leaves much to be desired. Because even if you target an ad properly, it’s meaningless if that ad isn’t personalized. The Internet is a noisy place these days. I liken it…