Do you publish dozens of articles weekly but don’t drive enough traffic to your website? The chances are you have chosen the wrong content writing strategy. Fortunately, this mistake can be easily fixed.
Today, we will talk about the most effective content strategies and try to find out why your current approach doesn’t work.
Are you ready to discover new ways to boost your organic traffic?
Let’s get started.
Today everyone talks about the importance of storytelling. However, it seems that not many writers and content creators have a clear understanding of the proper use of narratives.
Storytelling in content marketing is not about writing long stories. It’s more about using memories, values, and things that resonate with a reader on a deep emotional level in content creation.
Think about your customers as emotional creatures. What childhood memories do they cherish? What challenges did they face in high school? What did they feel when moving into their first houses?
Neurophysiologists have already proved that human brains are hardwired for narrative. Your task is pretty simple – try to understand your customers better and figure out what ideas/memories/values they find the most relatable. After that, use these ideas in your articles, videos, social media posts, and other content you create to drive more traffic to your website.
Keep it simple
Have you written a series of good articles but driven not traffic? Here is an advice for you. Try to simplify the texts. Yep, the solution can be that simple.
It’s a common problem among professionals in the field. They create great information-rich articles but forget to edit them and make them accessible for people from other industries or newbies in the field.
If you set a goal to boost your organic traffic, you should strive for simplicity. You should present everything (even the most sophisticated ideas) in simple language like if you explain it to a 14-years-old boy.
Say “no” to rarely-used words, professional slang, industry-specific jargon, passive voice, and long, complex sentences.
Say “yes” to words and phrases that everyone knows and understands, including non-English native speakers.
Even if you strongly believe that all your website visitors are well-educated people who can read and understand sophisticated texts, you still should make your writing simpler. Why? Humans prefer simplicity over complexity. It’s a scientific fact. When users are offered with a simple text and complex one, they always pick the first option.
Think like a user
What type of content adds the biggest value to your target audience? What topics resonate with your website visitors the most?
Find answers to these questions, and you will create the best content ever. If you offer content on topics that matches your users’ search queries, you will drive massive traffic to your website.
So how can you find out what is inside the users’ head? Any guesses?
All you need to do is to ask users the right question and be ready to listen:
- Run surveys to learn more about your customers and their content preferences
- Run polls and quizzes on social media
- Analyze the question users are asking on social media, forums, and blogs
- Reach out to your website visitors via email and ask them what type of content they would be glad to see on your website
- Analyze popular search queries, especially those which contain questions
Getting into your users’ heads is even more important than content writing itself. So if you have limited time, you should focus on research and delegate content creation to custom academic writing experts.
In content marketing, everything is interrelated. The better you know your customer, the more relevant content you create. And the more quality articles you add to your website, the more traffic you will drive.
Write killer title tags and meta descriptions
Has your website got to the top of Google search results? Congratulations! Getting to the first result page is halfway to success. Now you need to write an engaging title tag and meta description to convince web surfers to visit your website.
Let’s take a look at statistics provided by Backlinko:
- Title tags that are based on a question have a 14.1% higher CTR than similar title tags that don’t contain a question.
- Adding positive or negative sentiment to SEO titles improve CTR by approximately 7%.
- A well-written meta description increate CTR by 5.8%.
- Title tags, whose length is between 15 to 40 characters, have the highest CTR.
Now take a look at how your articles are displayed at the search results page. Do your title tags contain questions? Do they express any positive or negative sentiment? Do they fit the optimal character limit?
If your answer is “no”, you should rewrite the existing title tags and write new titles with this information in mind.
Basically, if you can boast with a high ranking, you don’t need to build a new content writing strategy. You just need to tweak the way you present your content to the users. Using a catchy SEO-optimized title tag and meta description, you can easily grab the attention and drive organic traffic.
While you are trying out different content writing strategies, you should stay true to your values and keep your brand consistent. It will allow you to steadily increase organic traffic and help you to achieve success in the long run.