According to a survey conducted by Influencer Marketing Hub, the Influencer Marketing Industry is set to grow to approximately $9.7B in 2020. Marketing data also confirms a steady rise of smaller influencers (Micro and nano) overall. According to CreatorIQ, in 2016, for every macro influencer campaign, there were three featuring micro or nano influencers. In 2018, that…
Facebook being the #1 social media marketplace and home to nearly 2 billion active monthly users might come across as an easy place to run marketing campaigns. A recent survey shows that 140 million businesses use Facebook to reach their audience. Source. But, Wait! It doesn’t mean that all these businesses are reaping benefits just…
Times are hard with the spread of the Coronavirus. Families and workers are stuck at home and are now spending more time browsing the web than ever. This trying time has really put things into perspective for marketers as the global economy rattled, marketing campaigns felt drastic changes causing a ripple effect that impacted almost…
Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So…
SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India. And we had to see what it was all about. We set about doing just that. One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos….