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Social Media Marketing

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Facebook being the #1 social media marketplace and home to nearly 2 billion active monthly users might come across as an easy place to run marketing campaigns. A recent survey shows that 140 million businesses use Facebook to reach their audience. Source. But, Wait! It doesn’t mean that all these businesses are reaping benefits just because they use this particular social media platform.  If you think that you can get your way with posting a…

Twitter to many is the social media platform where news breaks! Over the years, this social media channel has transformed so much that we now tune into Twitter to get updates on any topic we search for. With over 330 million-plus users, Twitter is the best platform for a B2B brand to capitalize upon. From news to weather updates, celebrity gossip to viral videos, client acquisition to customer service, every function that is possible on…

A lot of B2B brands attempt to create viral videos but they end up creating content that promotes their product’s features or their company. This is because they lack the understanding of what makes a video go viral on YouTube. So, is there a way companies can communicate the value of their brand and reach a lot of people online with viral video? Viral videos bring a ton of attention towards your brands but creating…

In this blog post, we’ll look into what sentiment analysis is and how with the right sentiment analysis tools you can, Define your future marketing strategies Improve your customer’s experience with your brand Determine brand reputation And much more. Everyone knows that all online communication happens via text – Emails, Social media posts, tweets, live chats and so on. And, each text carries a sentiment. Now think about the amount of textual data produced every…

Social media marketing has been making waves for over a decade. What makes things more interesting is the millions of users signing up every day and the number of brands trying to capitalize on social media engagement. There are about 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year.  This fact tells why Social media marketing is gathering all the attention it…

The way the business is done has changed substantially over the decade or so. With the arrival of digital avenues, there has been a bombardment of marketing options for the businesses whether it’s a large scale business or a Small Medium Enterprise (SME). One may question why there is a need to market on digital avenues or why there is heavy emphasis on digital media marketing as compared to conventional marketing options? As a matter…

Video is the hot marketing topic on everyone’s lips right now. It’s affordable, memorable, and it works. Social media is the perfect place to get creative with video, and Facebook, in particular, makes it easy to set up and deliver videos and ads that work hard for your business. In this article, we’ll explain how to drive prospects from cold to warm in three videos using the Facebook funnel and sequential video campaigns. We’ll also…

What are the types of content you share on your social media profiles? Is it all your own? If so, that needs to change. Why? Because your audience actually needs and crave for variety. So what should you do? Simple. Share content that is not your own. Show your followers that it’s not always about you and you care about what they like and don’t like by sharing unique content. And this is called Content Curation.…

What do all marketers want and strive to acquire from their audience? The answer is simple enough. Trust. But it is not something that you obtain easily. For any customer trusting someone or something is very hard especially in today’s world, flooded with competitors flaunting their products in every possible way. How does social media best practices relate to all this? I’m getting there. Marketers believe that a large portion of their audience is active…