Visual content marketing refers to all of the tools at your disposal which fall under the visual category. There are all sorts of visual media that you might be using, or that you might realize you ought to be using, anything from infographics to animated video content. The range from which you can choose is...
Building links is a critical part of SEO. External links to your website act as signals to notify search engines that your website is high-quality and deserves a higher ranking. Moreover, these links are an indication that you run a reputable brand that other brands find trustworthy. When it comes to link building, content is...
Influencers have been affecting buyers since businesses began and not many understand the superpower an influencer wields – the power to make an audience trust your brand. Influencer Marketing has made the top B2B brands rethink their strategy towards promotion. But, how can small businesses micro influencers get the best out of marketing campaigns? This...
Looking back in the past couple of months of 2019, it seems that many marketers are playing it safe. While automation and new social media trends have made some changes, digital marketing hasn’t evolved all that much in the recent period. However, what does the rest of 2019 have in store when it comes to...
Misinformation in light of Google’s Penguin update has caused the term “link building” to be viewed as taboo. But, is deliberate link building outreach actually a cause for concern? Quite the contrary. Many SEO experts believe link building is more essential than ever, and Google continues to tout its significance as a ranking factor. What...
Throughout the years, we met many Marvel superheroes who gained fantastic super powers. We traveled to space, discovered new galaxies, planets, and many unknown places. We also watched epic battles break out where our heroes always managed to defeat the villains. Avengers Endgame broke box-office records and sped to a staggering $1.2 billion weekend take....
Video is the hot marketing topic on everyone’s lips right now. It’s affordable, memorable, and it works. Social media is the perfect place to get creative with video, and Facebook, in particular, makes it easy to set up and deliver videos and ads that work hard for your business. In this article, we’ll explain how...
If you’re like most of the other B2B and B2C marketers you’re probably using content marketing to reach your customers. It is a cost-effective way to generate leads. The problem is most of your competitors know this. In order to grow your audience, you need to get your content in front of the maximum number...
Everyone loves a good story. It’s not our innate love for the written word or great plot structure. The truth is, we have been spammed left and right with dubious advertising so much that a company with a clever story is a breath of fresh air amongst a plethora of others crushing your Facebook feed...
In today’s digital marketing industry, content is king. People want to consume valuable content, they want answers to their questions, they want to read about topics they are interested in, regardless of who posts them and why. What’s important is that content converts. Valuable content gets to be read and shared by the online community....
Although the most important thing you should have to get organic rankings is quality content. External backlinks should not be underestimated. There have been multiple studies that indicate a connection between content rank and the number of external backlinks a website possesses. Backlinko (2019) Google Rankbrain: The definitive guide. Backlinks basically serve as votes for...
Do you remember the favorite book your mom read when you were a kid? And what about a movie that sticks in your memory since school days? Let alone an advert that wowed you so much that you can name it just after someone wakes you up at night! All they are stories. You are...
Brands have been doing content marketing since the 18th Century. Content Marketing as an industry has seen phenomenal growth only after the digital wave hit in us in the early 21st century. A lot of changes have happened in how brands communicate with their audience and content marketing as a whole has transitioned in the...
Creating content can be arduous even if you are a pro. The list of things you’ve got to do to create the perfect piece of content is endless. You’ll have to consider hundreds of strategies and tactics while you write, maintain a tone that isn’t too promotional, implement SEO techniques that you hope will help,...
A great place to catch the latest news and trends is Twitter. And keeping pace with these trends isn’t easy. One way to stay current on relevant topics and engage with others in the content marketing industry is to follow experts on Twitter. Methodology: We used Social Animal’s Influencer feature to find the top influencers...
Wouldn’t you like to know the most actionable and best content strategies the “best in the business” experts use to dominate the search results? Well, you’re in luck. …because here, I’ve gathered answers from 15 content marketing experts who were all asked these questions: What content strategy or tactic actually worked for you? OR What is...