Content curation is definitely a good technique to grow your audience and keep your social media feed active. In 2020 it is going to get better with automation carrying most of the load that exhausts marketers. Millions of articles are being published on the internet on a daily basis. To sift through this huge number...
A lot of B2B brands attempt to create viral videos but they end up creating content that promotes their product’s features or their company. This is because they lack the understanding of what makes a video go viral on YouTube. So, is there a way companies can communicate the value of their brand and reach...
Wouldn’t it be really cool if we could sneak a preview of all the important trends, technologies, and developments that will impact our strategic and creative decisions over the next 12 months? It is hard enough for content marketers to keep up with what’s happening now, let alone keep our eyes fixed on the horizon. So...
Targeted advertising uses granular details such as age, gender, or past purchases to find the right audience for the right product. However, that idea leaves much to be desired. Because even if you target an ad properly, it’s meaningless if that ad isn’t personalized. The Internet is a noisy place these days. I liken it...
SEMrush is an online visibility management platform and SEMrush conducted a Digital Marketing Conference in Bangalore, India. And we had to see what it was all about. We set about doing just that. One of our marketers live-tweeted from the different sessions and we’ve compiled that along with many other tweets, Instagram pictures and photos....
Major news channels like FoxNews, MSNBC, and CNN rely on social shares on their news articles and video clippings to act as sources of information to millions of people. But, stories they see depend on the news outlet they read and follow. In the past year, political news has become more divisive and biased. Recently, President Donald Trump...
Content marketing has grown over the years to become a crucial component of many digital marketing plans. With content, you not only generate revenue for a website but can also form a significant part of your company’s branding online. How people view your brand, what are the values it stands for, how your products are...
Social media marketing has been making waves for over a decade. What makes things more interesting is the millions of users signing up every day and the number of brands trying to capitalize on social media engagement. There are about 3.48 billion social media users in 2019, with the worldwide total growing by 288 million...
And that’s a wrap on Content Marketing World 2019. CMWorld 2019 has been all kinds of amazing! Here are a few social highlights from the final day of CM World. In the end, you’ll also find in-depth articles on some of the sessions from CMWorld 2019. Also, Take a look at our CMWorld social roundups...
Thousands of the industry’s most forward-thinking professionals descended on Cleveland this week for the annual homage to all things content. You can also view our social roundup from Day 1 and Day 2. Day 3 began with a CMWorld run and yoga like Day 2. There was also a short Welcome note. These were some...
Content Marketing Institute put on a great conference, gathering over 3,500 content marketers for Content Marketing World 2019. To see our social roundup post on CMWorld Day One, click here. Day Two of CMWorld kick-started with CMWorld Fun Run on one side and Yoga on the other. We are ready for the #CMWorld run 🏃♀️...
Headed to Content Marketing World in Cleveland? This trip is definitely worth the hassle. To help you get the most out of your trip, make sure you attend the following sessions by these world-class marketers/coaches. 1. Content Marketing 101: Setting and Documenting your strategy and building your team Tuesday, September 3 | 1:00pm – 4:00pm...
Influencer Marketing is all the rage these days. But have people have matured enough to choose the right kind of influencers instead of following celebrities? And who are these influencers who you really must follow? These influencers are thought leaders in their own way. They are people rely on relationships to build a brand or...
There’s understandably a bit of confusion about the difference between word of mouth marketing and influencer marketing. Where does one begin and the other end? Can you do one without the other? Let’s see if we can’t clear things up. Influencer marketing and word of mouth marketing have the same end goal. They’re meant to...
The way the business is done has changed substantially over the decade or so. With the arrival of digital avenues, there has been a bombardment of marketing options for the businesses whether it’s a large scale business or a Small Medium Enterprise (SME). One may question why there is a need to market on digital...
Abortion Rights – What is happening and where is it happening? There’s a war on abortion rights for women and it’s happening in the United States. A wave of laws was passed in 2019 stirring up one of the most divisive issues in America. Abortion bans keep popping up across the States, and many people...